B90 Marketing Spend Rises 75% as H1 Revenue Grows 38%
B90 Holdings increased H1 revenue by 38% to €3.33 million, but the cost of marketing growth rose faster. Marketing and selling expense climbed 75% to €1.72 million.
iGaming Affiliate Marketing News
The latest affiliate marketing news in the iGaming industry: changes to partnership programs and CPA networks, ad policy updates from Google and Meta, new affiliate platform launches, and deals between operators and affiliate networks in casino and betting.
Latest news
BetBoom Seeks SEO Affiliates Across Key LATAM Markets
SEO publishers have been added to the BetBoom Partners list for the SBC Summit Lisbon. The programme is seeking new traffic partners across Latin…
iGaming.com Launches wetten.de With 9-Bookmaker Acca Calculator
iGaming.com Group has launched wetten.de, a German sports betting comparison portal built around an accumulator calculator. The tool currently draws on odds from up…
ASA Clears White Hat Casino Ads on HLTV Despite Missing Site Age Data
The ASA has cleared casino advertising shown on Counter-Strike platform HLTV after finding no evidence that more than 25% of its audience was under…
Team México Named Raiders Betting Partner in Mexico
Team México has signed a partnership with the Las Vegas Raiders and will serve as the NFL team’s Official Sports Betting Partner in Mexico.
Google Ads Expands Gambling Certification Rules on September 14
Certification eligibility requirements will cover every category under Google’s Gambling and games policy from Monday, September 14. The change also puts more weight on…
Yahoo Sports Adds Better Collective Betting Tools for 100M+ Users
Yahoo Sports will add Better Collective betting data and technology to its products under a new partnership that also brings selected Action Network content…
Google to Ban Gambling Affiliate Ads in Croatia From October 7
Google Ads will stop allowing online gambling-promoting content targeting Croatia from October 7, 2026. The change cuts off a Google Ads route used by…
Sharapova Appears in New Polymarket Tennis Campaign
Maria Sharapova is back in Polymarket content, this time in an advertisement built around tennis. Her exact role with the prediction-market platform has not…
Kevin Hart to Host Four Pragmatic Play Live Casino Sessions
Kevin Hart will appear in Pragmatic Play’s live casino studio on November 6 and 7. The supplier is keeping the featured games secret until…
OpenAI Bars Gambling Ads as ChatGPT Expands Across Europe
Gambling brands are excluded from ChatGPT Ads as OpenAI opens the platform to more European advertisers. The rules also prevent ads from appearing around…
Brazil Tightens Betting Ad Controls for Influencers and Affiliates
Brazil’s advertising watchdog is putting betting promotions under tighter controls, with new requirements reaching influencers and affiliates. Operators and their marketing partners have 30…
VNLOK Says Illegal Operators Dominate Dutch Meta Gambling Ads
A new VNLOK review found that almost all gambling ads reaching Dutch Facebook and Instagram users in May and June came from unlicensed operators.…
Rainbet Expands CS2 Sponsorships With Legacy Deal
Rainbet has signed a sponsorship deal with Brazilian esports organization Legacy. Its branding will appear on the front of the team’s Counter-Strike 2 jerseys.
Team Liquid Takes Duelbits Partnership Into CS2 With Market Mayhem
Duelbits and Team Liquid have released Market Mayhem, a custom aim map for Counter-Strike 2. Players can compete for the fastest completion time, with…
Google Resets Gambling Ad Certification With New Forms and Site Checks
Google has introduced a new certification process for gambling advertisers from August 26. The changes affect applications, website disclosures, mobile apps, and the way…
Casino Disputes Drive AskGamblers to Record Q2 Recovery Total
AskGamblers received 4,811 complaints during the second quarter of 2026 as activity through its dispute service reached a new high. Nearly $3.4 million was…
Kick Says Creator Spending Has Reached $325M Since Launch
Kick says $325 million has moved through subscriptions and its KICKs system since the streaming platform launched in 2022. Co-founder Ed Craven used the…
FaZe Nighthawk Reveals $20K Pitch for Disguised Gambling Ad
Australian influencer Amir Hawatt says a gambling business offered him $20,000 to promote an app using pre-recorded wins. The proposed video was also meant…
Nicky Jam Joins 1win VIP After Social Media Reveal
Reggaeton artist Nicky Jam is the latest member of 1win VIP. He revealed the news to his followers after the company sent him a…
Meta Ads Sent Dutch CRUKS Users to Unlicensed Casinos
Hundreds of Facebook and Instagram ads promoted offshore gambling to people using the Netherlands’ CRUKS self-exclusion system. Some campaigns made avoiding the register part…