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Shows

15 minute mastery shows

Landing every Thursday, each packed with insights on the iGaming industry. Fresh perspectives. Honest takes. No fluff.

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Essays

Latest essays

Short-form thinking from iGaming insiders. Each essay is designed to challenge assumptions and spark new strategies.

Dmitry Belianin Dmitry Belianin
360

#109 Failure Has a Speed Limit

Resilience is a speed variable, not a feeling.

Dmitry Belianin Dmitry Belianin
424

#108 PFL Is Losing Its Own Name

The name always goes to whoever owns demand.

Dmitry Belianin Dmitry Belianin
397

#107 You’ve Been Renting the Whole Time

Every channel funding your growth has a landlord — and he's changing the locks more often than you think.

Dmitry Belianin Dmitry Belianin
562

#106 Fanatics Bought Its Way Around CAC 

We've spent this year watching operators bid up the price of attention. A podcast host signs an exclusive sportsbook deal. A baseball franchise hands…

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News

Gambling News

The latest news from in and around the industry to help you stay informed.

15

Nigeria’s Capital Gives Gambling Licensees Seven Days to Act

Gambling operators holding licences from Nigeria's former federal regulator have seven days to begin updating their status if they operate or plan to operate…

9

Novig Appeals New York Ruling Over Sports Contracts

Novig's fight with New York is heading to an appeals court. On November 10, a federal judge refused to protect the sports prediction market…

13

1win Halves Betwave Top Prize, Expands Winners to 50

1win has cut the first-place prize in its Betwave predictor competition from $20,000 to $10,000. The monthly pool remains $100,000, but cash rewards now…

7

Schleswig-Holstein Moves to Sell Four Casinos by Year-End

Germany's Schleswig-Holstein government wants to complete the sale of Spielbank SH GmbH before the end of 2026. The state-owned group operates four casinos in…

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Articles

Latest articles

Written deep dives on topics related to personal and professional performance from Dmitry Belianin.

30

How a Sportsbook Makes Money: Hold, Margin and Why Parlays Drive Up to Two-Thirds of US Revenue

A bookmaker doesn’t make money off players’ losses. It makes money off the overround built into the odds and from a mix of bet…

49

What a Gambling Licence Really Costs: Nine Jurisdictions and Their Three-Year TCO

Where the state takes a share of revenue, the regulatory fee is usually the smallest line item in the budget (Brazil, where the outorga…

70

Gambling SEO After AI Overviews: How Affiliates Get Cited When Fewer Than a Third of Searches Send a Click

68% of U.S. Google searches from January through April 2026 ended without a click. Google never mentions gambling in its AI Overviews guidance document,…

42

Where affiliates lose money they never see: aff.studio founder Roman Doroshenko on shaving, tracking and 100 programmes

aff.studio’s tools started inside founder Roman Doroshenko’s own affiliate operation, built to fix problems his team ran into every month. Once a business works…

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Services

iGaming Services

Discover tools carefully selected by industry professionals. Each solution is designed to enhance productivity and drive revenue growth.

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iGaming Companies

Company Directory

Browse the biggest iGaming directory, find the best companies in the industry, and read real reviews from real users

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Personas

Personas in iGaming

A catalog of people developing the iGaming niche: affiliates, heads of affiliate programs, CPA networks, event organizers, and others.

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Affiliate Programs

Catalog of affiliate programs in iGaming

Compare commission models, GEOs, and payment terms across top iGaming affiliate programs.

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Affiliate Networks

Catalog of affiliate networks in iGaming

Find the best iGaming affiliate networks to scale your traffic with high-converting offers and professional management.

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Events

Catalog of iGaming Events

In 2026, more than 50 major iGaming events will attract over 300,000 professionals globally.

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Reviews

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Over my career, I've had to learn a lot of lessons the hard way. That's why I envy those who now have this wealth of professional knowledge at their fingertips via 15M. Paris Smith Former CEO of Pinnacle Sports
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