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Latest essays
#102 F1’s Betting Boom Has Nothing to Do With Motorsport
Everyone in our industry is suddenly in love with Formula 1. Operators are building outright markets, dusting off in-play models, lining up to put…
#101: You Don’t Have A Knowledge Problem
Why the smartest people in iGaming keep making the same mistakes
#100 Who Owns The Player?
Streamers just got their first awards show. The bigger story is the quiet shift in who controls the audience our industry depends on.
#99 Stop Trying Harder. Start Designing Better.
Why your environment is beating your ambition
Gambling News
Spain Centralizes Online Gambling Deposit Limits
Spain has approved a royal decree that moves online gambling deposit controls from each operator to the player level. The reform gives the DGOJ a central role in tracking deposits across licensed platforms.
Betano Turns GenAI Into Live Trivia Product
Kaizen Gaming has launched Betano Trivia, a free-to-play live trivia game for Betano users. The product uses generative AI to build part of the…
North Carolina Moves Sportsbook Tax to 23%
North Carolina has settled on a higher tax rate for online sports betting. Operators are set to pay 23% of gross wagering revenue from…
Dutch Gambling Tax Hike Misses Revenue Target
The Netherlands raised its gambling tax to bring in more state income. A new monitor shows the measure is producing far less than planned.
Meta’s Arena Project Pushes Prediction Markets Toward Big Tech
Meta is reportedly developing a standalone prediction app called Arena. The project shows how fast prediction markets are moving from niche trading platforms into…
Latest articles
EU iGaming Rules in 2026: Your Complete Navigation Guide Through 27 Different Markets
No EU-wide gambling license exists — and navigating 27 different rulebooks is harder than it sounds. From Greece's 23-year age limit to Germany's €1,000…
What Drives Gamblers More Than Money? The Hidden Psychology Behind Every Bet
Free spins won't keep players coming back — but near-misses, dopamine loops, and loss chasing will. Here's what actually drives gambling behavior, and why…
Google Ads Arbitrage in Gray-Area Niches: The 2026 Playbook for Profitable Campaigns
Buying clicks for $0.50 and monetizing them for $3+ — Google Ads arbitrage in gray-area niches still works in 2026, but only if you…
Machine Learning in Sports Betting: Powering the 2026 Sportsbook Revolution
The gap between traditional and automated sportsbooks is widening. Operators using AI are driving down risk by 15-25% and repricing markets in under a…
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