Skip to content
Become a Partner

Everything About iGaming in One Place

Masterclasses, trends, services, and insights — your definitive hub for the iGaming industry. Built for professionals who move markets.
Expert Analytics
Deep market data and professional-grade intelligence
Real-Time News
Live updates from the global iGaming industry
Trusted Reviews
Verified, unbiased evaluations by real professionals
Global Coverage
Every regulated market across 200+ jurisdictions

Shows

15 minute mastery shows

Landing every Thursday, each packed with insights on the iGaming industry. Fresh perspectives. Honest takes. No fluff.

See all Shows

Essays

Latest essays

Short-form thinking from iGaming insiders. Each essay is designed to challenge assumptions and spark new strategies.

Dmitry Belianin Dmitry Belianin
355

#109 Failure Has a Speed Limit

Resilience is a speed variable, not a feeling.

Dmitry Belianin Dmitry Belianin
420

#108 PFL Is Losing Its Own Name

The name always goes to whoever owns demand.

Dmitry Belianin Dmitry Belianin
393

#107 You’ve Been Renting the Whole Time

Every channel funding your growth has a landlord — and he's changing the locks more often than you think.

Dmitry Belianin Dmitry Belianin
557

#106 Fanatics Bought Its Way Around CAC 

We've spent this year watching operators bid up the price of attention. A podcast host signs an exclusive sportsbook deal. A baseball franchise hands…

See all Essays

News

Gambling News

The latest news from in and around the industry to help you stay informed.

8

Equatorial Guinea Closes Betting Houses, Probes $4.2M in 1xBet Transfers

Equatorial Guinea has ordered sports betting houses to close while authorities investigate suspected licensing, tax and labour violations. The inquiry also involves allegations that…

8

LuckyPari Sets 12-Month RevShare Limit in Revised Affiliate Terms

Five depositing players were enough to meet the headcount requirement for weekly payments at LuckyPari Partners under its February 2026 agreement. Five are still…

4

Spribe-Aviator UK Ruling Limits New Launches in Three Markets

Spribe has secured new restrictions on a rival Aviator crash game in Colombia, Romania and Serbia. The English High Court also allowed the developer…

4

Kalshi Warned of Possible CFTC Charges Over Contract Filings

Kalshi could face charges from the US Commodity Futures Trading Commission (CFTC) over how it notified the regulator about new products. The investigation reportedly…

See all News

Articles

Latest articles

Written deep dives on topics related to personal and professional performance from Dmitry Belianin.

16

How a Sportsbook Makes Money: Hold, Margin and Why Parlays Drive Up to Two-Thirds of US Revenue

A bookmaker doesn’t make money off players’ losses. It makes money off the overround built into the odds and from a mix of bet…

32

What a Gambling Licence Really Costs: Nine Jurisdictions and Their Three-Year TCO

Where the state takes a share of revenue, the regulatory fee is usually the smallest line item in the budget (Brazil, where the outorga…

49

Gambling SEO After AI Overviews: How Affiliates Get Cited When Fewer Than a Third of Searches Send a Click

68% of U.S. Google searches from January through April 2026 ended without a click. Google never mentions gambling in its AI Overviews guidance document,…

28

Where affiliates lose money they never see: aff.studio founder Roman Doroshenko on shaving, tracking and 100 programmes

aff.studio’s tools started inside founder Roman Doroshenko’s own affiliate operation, built to fix problems his team ran into every month. Once a business works…

See all Articles

Services

iGaming Services

Discover tools carefully selected by industry professionals. Each solution is designed to enhance productivity and drive revenue growth.

See all Services

iGaming Companies

Company Directory

Browse the biggest iGaming directory, find the best companies in the industry, and read real reviews from real users

See all Companies

Personas

Personas in iGaming

A catalog of people developing the iGaming niche: affiliates, heads of affiliate programs, CPA networks, event organizers, and others.

See all Personas

Affiliate Programs

Catalog of affiliate programs in iGaming

Compare commission models, GEOs, and payment terms across top iGaming affiliate programs.

See all Affiliate Programs

Affiliate Networks

Catalog of affiliate networks in iGaming

Find the best iGaming affiliate networks to scale your traffic with high-converting offers and professional management.

See all Affiliate Networks

Events

Catalog of iGaming Events

In 2026, more than 50 major iGaming events will attract over 300,000 professionals globally.

See all Events
Reviews

What leaders say about 15M

Over my career, I've had to learn a lot of lessons the hard way. That's why I envy those who now have this wealth of professional knowledge at their fingertips via 15M. Paris Smith Former CEO of Pinnacle Sports
Paris Smith
Become a Partner
Community

Join the 15M iGaming Community

Follow us on your favorite platform to get daily insights, expert takes & community discussions
Read more About Us