Ainsworth – iGaming Company Profile, Contacts & Partnership Opportunities

About Organisation

Brief Overview

Ainsworth delivers integrated gaming solutions across multiple verticals. Its offering includes game development, cabinet manufacturing, system integration, and iGaming content distribution.

Mission and Business Focus

About Organisation
Mission	To deliver high-performing and innovative gaming solutions to licensed operators globally.
Business Model	End-to-end design, manufacturing, and distribution of land-based gaming cabinets and online casino content.

Company History & Founders

Year Founded and Evolution

Company History & Founders
1995	Founded by Len Ainsworth after his departure from Aristocrat Leisure
2001–2010s	Expansion into North America and Latin America
2016	Novomatic AG acquires majority stake
2020s	Growth of iGaming distribution partnerships across regulated markets

Key People / Founders

Company History & Founders
Founder	Len Ainsworth
Parent Company	Novomatic AG (Austria)

Licensing & Regulatory Info

Active Gaming Licences

Ainsworth holds 275+ active gaming licences worldwide, enabling commercial operations in both land-based and online regulated markets.

Regulatory Bodies & Compliance Measures

The company maintains a dedicated Regulatory Compliance Committee and operates under strict local and international gaming standards.

Licensing & Regulatory Info
NSW Liquor & Gaming	Australia
Nevada Gaming Commission	USA
Malta Gaming Authority (MGA)	Europe
Various state-level regulators	USA, LATAM, Europe, Asia

Offices & Headquarters

Main Office Locations

Offices & Headquarters
Corporate HQ	10 Holker Street, Newington, NSW 2127, Australia
North America HQ	Las Vegas, Nevada, USA

Global Reach

Operations in over 50 countries
Strong presence in Australia & New Zealand, North America, Latin America, Europe, and Asia

Business Partnerships

Platform and Software Providers

Business Partnerships
Pariplay	Distribution of Ainsworth’s online content via Fusion platform across Latin America
GAN Limited	Exclusive U.S. online rights agreement for real-money gaming distribution
SoftGamings	Integration of Ainsworth game library into global casino platforms

Operator & Affiliate Networks

Through B2B integration, Ainsworth provides slot titles to licensed iGaming operators in regulated jurisdictions, expanding its digital reach through aggregation networks.