BetMGM Company Profile – Licensing, Partners & Global Presence
About Organisation
Overview
BetMGM is a leading American sports betting and iGaming brand, created as a 50/50 joint venture between MGM Resorts International and Entain plc. With Entain’s technology platform, BetMGM offers sportsbook, casino, and poker products across digital and retail channels. The company is a top player in regulated U.S. markets and is recognized for its strong brand presence, innovative solutions, and responsible gambling initiatives.
Key Business Facts:
- Industry: Sports Betting, iGaming, Online Casino, Poker
- Ownership: Joint venture – MGM Resorts International & Entain plc (since 2018)
- Public Status: Private entity (parents are publicly listed)
- CEO: Adam Greenblatt
- Employees: 1,500+ (est.)
- Primary Market: United States (20+ licensed states)
- Core Products: Online sportsbook, casino, poker, retail sportsbooks
Mission and Business Focus
BetMGM’s mission is to make sports and gaming more personal, powerful, and fun. The company focuses on U.S. market leadership, seamless technology, responsible gambling (GameSense program), and brand growth through sports, media, and retail partnerships.
Company History & Founders
Year Founded and Evolution
| Year | Milestone |
| 2018 | Founded as joint venture between MGM Resorts & Entain (then GVC Holdings) |
| 2019 | Rebranded from PlayMGM to BetMGM |
| 2020 | Rapid expansion across U.S. following PASPA repeal |
| 2023 | Operating in 20+ U.S. states with major partnerships |
Key People / Founders
- Adam Greenblatt – CEO
- MGM Resorts International – Co-owner, brand & market access
- Entain plc – Co-owner, technology & iGaming expertise
Licensing & Regulatory Info
Active Gaming Licenses
BetMGM operates under U.S. state-specific licenses.
- New Jersey
- Pennsylvania
- Michigan
- New York
- Nevada
Regulatory Bodies & Compliance
- New Jersey: NJ Division of Gaming Enforcement
- Pennsylvania: PA Gaming Control Board
- Michigan: Michigan Gaming Control Board
- Nevada: Nevada Gaming Control Board
Compliance Initiatives: GameSense responsible gambling tools, AML & fair gaming standards, strict monitoring & security.
Offices & Headquarters
Main Office
| Corporate HQ | Harborside Plaza 2, 200 Hudson Street, Suite 700, Jersey City, NJ 07311, USA |
| Operational Reach | Retail sportsbooks in MGM Resorts & partner casinos across the U.S. |
Business Partnerships
Platform & Tech Providers
- Entain: Core platform (sportsbook, casino, poker)
- Sportradar: Live odds, data analytics, event tracking
Key Partnerships
- Sports Leagues: NFL, NBA, MLB, NHL, PGA Tour, Las Vegas Raiders
- Media: Yahoo Sports, The Athletic, Gannett
- Gaming & Tech: EveryMatrix, RubyPlay, Gila River Hotels & Casinos
Contact Details
Address
Headquarters: Harborside Plaza 2, 200 Hudson Street, Suite 700, Jersey City, NJ 07311, USA
Email / Phone
- Website: www.betmgminc.com
- Customer Service: +1 844-604-4423
- Corporate Email: Not publicly listed
- Media Inquiries: via contact form on website
