iGaming Mastery 15-Minutes At a Time
Enhance your personal or business performance with insights from the brightest minds in iGaming
Recent posts
Latest essays
Landing every Thursday, each packed with insights on the iGaming industry. Fresh perspectives. Honest takes. No fluff.
#107 You’ve Been Renting the Whole Time
Every channel funding your growth has a landlord — and he's changing the locks more often than you think.
#106 Fanatics Bought Its Way Around CAC
We've spent this year watching operators bid up the price of attention. A podcast host signs an exclusive sportsbook deal. A baseball franchise hands its sportsbook category to another. A league goes quiet on its own sponsorship slot because nobody…
Archive
All Essays
#105 Social Isn’t A Channel Anymore
Most of the industry is still marketing like it's 2019, and the operators who couldn't afford to be lazy have already lapped everyone else. Unilever spent a century getting very good at working out where a marketing pound produces another pound. When the company that sells soap and tea bags to eight billion people quietly pushes its social media allocation past half of total media spend, it isn't chasing a trend. It's telling you where the compounding lives. And when you look across our own industry (talk to operators, affiliates, providers, CEOs, anyone with a marketing line in their budget), the same channel keeps winning the argument, regardless of who you ask or where they sit in the business. That's…
#104 Design for the Clip First
Your acquisition funnel starts in the design room now
#103 Fast Withdrawals. Zero Reaction Time.
Our industry called it player experience. Attackers call it an open door.
#102 F1’s Betting Boom Has Nothing to Do With Motorsport
Everyone in our industry is suddenly in love with Formula 1. Operators are building outright markets, dusting off in-play models, lining up to put their logo somewhere near a fast car. The pitch is always the same: motorsport is back, the audience is exploding, get in early. They're half right. The audience is exploding. But they've misread why, and that misreading is about to cost a lot of people a lot of money. F1's betting boom isn't a motorsport story. The cars haven't got more interesting. The rules haven't changed in a way that matters to a punter. If anything, hardcore fans have been growingly dissatisfied with recent changes. What changed is the story wrapped around the sport. And if…
#101: You Don’t Have A Knowledge Problem
Why the smartest people in iGaming keep making the same mistakes
#100 Who Owns The Player?
Streamers just got their first awards show. The bigger story is the quiet shift in who controls the audience our industry depends on.
#99 Stop Trying Harder. Start Designing Better.
Why your environment is beating your ambition
#98 The Patience Premium
The most valuable returns in business and in life aren't paid monthly.
#97 The Thinking Upgrade That Separates Good From Great
Why most iGaming decisions are dead on arrival
#96 The $64 Billion Bullshit Filter
The internet made being wrong an industry. Prediction markets are fixing it.