iGaming Mastery 15-Minutes At a Time
Enhance your personal or business performance with insights from the brightest minds in iGaming
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Latest essays
Landing every Thursday, each packed with insights on the iGaming industry. Fresh perspectives. Honest takes. No fluff.
#107 You’ve Been Renting the Whole Time
Every channel funding your growth has a landlord — and he's changing the locks more often than you think.
#106 Fanatics Bought Its Way Around CAC
We've spent this year watching operators bid up the price of attention. A podcast host signs an exclusive sportsbook deal. A baseball franchise hands its sportsbook category to another. A league goes quiet on its own sponsorship slot because nobody…
#105 Social Isn’t A Channel Anymore
Most of the industry is still marketing like it's 2019, and the operators who couldn't afford to be lazy have already lapped everyone else. Unilever spent a century getting very good at working out where a marketing pound produces another…
All Essays
#104 Design for the Clip First
Your acquisition funnel starts in the design room now
#103 Fast Withdrawals. Zero Reaction Time.
Our industry called it player experience. Attackers call it an open door.
#102 F1’s Betting Boom Has Nothing to Do With Motorsport
Everyone in our industry is suddenly in love with Formula 1. Operators are building outright markets, dusting off in-play models, lining up to put their logo somewhere near a fast car. The pitch is always the same: motorsport is back, the audience is exploding, get in early. They're half right. The audience is exploding. But they've misread why, and that misreading is about to cost a lot of people a lot of money. F1's betting boom isn't a motorsport story. The cars haven't got more interesting. The rules haven't changed in a way that matters to a punter. If anything, hardcore fans have been growingly dissatisfied with recent changes. What changed is the story wrapped around the sport. And if…
#101: You Don’t Have A Knowledge Problem
Why the smartest people in iGaming keep making the same mistakes
#100 Who Owns The Player?
Streamers just got their first awards show. The bigger story is the quiet shift in who controls the audience our industry depends on.
#99 Stop Trying Harder. Start Designing Better.
Why your environment is beating your ambition
#98 The Patience Premium
The most valuable returns in business and in life aren't paid monthly.
#97 The Thinking Upgrade That Separates Good From Great
Why most iGaming decisions are dead on arrival
#96 The $64 Billion Bullshit Filter
The internet made being wrong an industry. Prediction markets are fixing it.
#95 Your Messiest Career Decision Was Your Best
Why the iGaming executives who wore every hat are now the most valuable people in the room