About Organisation
Brief Overview
Picklebet is a licensed Australian online bookmaker offering wagering services in esports, sports, and racing. Backed by Series A investment and run on its own proprietary stack, Picklebet positions itself as a platform for digitally native audiences.
Mission and Business Focus
| Mission | To build a world-class, in-house betting platform for a new generation of punters. |
| Business Focus | Esports-first, tech-driven, and focused on customer engagement through innovative UI/UX. |
Company History & Founders
Year Founded and Evolution
| 2017 | Founded as an esports-first operator in Australia |
| 2020 | Corporate restructuring / formal relaunch under Puntaa Pty Ltd |
| 2023 | Completed Series A funding round of A$15M, reaching a valuation of A$105M (approx. $69M USD) |
Key People / Founders
| Nicholas Heaney | Co-Founder & CEO |
| Damon Oudejans | Co-Founder & CMO |
Licensing & Regulatory Info
Active Gaming Licenses
| Australia | Northern Territory Racing Commission (NTRC) | Active |
Regulatory Bodies & Compliance Measures
| NTRC | Oversees licensing and compliance in Australia |
| Responsible Wagering Australia (RWA) | Industry body promoting safer gambling practices |
Offices & Headquarters
Main Office Locations
| Brisbane, QLD | Global Headquarters |
| Sydney, NSW | Operational Office |
| Darwin, NT | Compliance & Licensing |
| Manila, Philippines | Customer Support & Ops |
| Buenos Aires, Argentina | LatAm Operations |
Global Reach
Picklebet’s operational footprint spans five continents, reflecting its ambition to become a globally relevant esports and racing brand.
Business Partnerships
Platform and Software Providers
| Oddin.gg | Esports odds feed and risk management |
| Racing and Sports | Risk-managed racing trading solution |
Sports & Racing Sponsorships
| Penrith Panthers (NRL) | Official Wagering Partner |
| Racing Wodonga | Naming rights – Picklebet Park |
| Werribee Racing Club | Long-term sponsorship |
| Warwick Turf Club | Official sponsor |
Contact Details
Company Address
Mailing Address: PO Box 458, Fortitude Valley, QLD 4006, Australia
Email / Phone
| General Enquiries | support@picklebet.com |
| Phone | 1300 728 538 |
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