Picklebet – iGaming Company Profile, Contacts & Partnership Opportunities

About Organisation

Brief Overview

Picklebet is a licensed Australian online bookmaker offering wagering services in esports, sports, and racing. Backed by Series A investment and run on its own proprietary stack, Picklebet positions itself as a platform for digitally native audiences.

Mission and Business Focus

Mission	To build a world-class, in-house betting platform for a new generation of punters.
Business Focus	Esports-first, tech-driven, and focused on customer engagement through innovative UI/UX.

Company History & Founders

Year Founded and Evolution

2017	Founded as an esports-first operator in Australia
2020	Corporate restructuring / formal relaunch under Puntaa Pty Ltd
2023	Completed Series A funding round of A$15M, reaching a valuation of A$105M (approx. $69M USD)

Key People / Founders

Nicholas Heaney	Co-Founder & CEO
Damon Oudejans	Co-Founder & CMO

Licensing & Regulatory Info

Active Gaming Licenses

Australia

Northern Territory Racing Commission (NTRC)

Active

Regulatory Bodies & Compliance Measures

NTRC	Oversees licensing and compliance in Australia
Responsible Wagering Australia (RWA)	Industry body promoting safer gambling practices

Offices & Headquarters

Main Office Locations

Brisbane, QLD	Global Headquarters
Sydney, NSW	Operational Office
Darwin, NT	Compliance & Licensing
Manila, Philippines	Customer Support & Ops
Buenos Aires, Argentina	LatAm Operations

Global Reach

Picklebet’s operational footprint spans five continents, reflecting its ambition to become a globally relevant esports and racing brand.

Business Partnerships

Platform and Software Providers

Oddin.gg	Esports odds feed and risk management
Racing and Sports	Risk-managed racing trading solution

Sports & Racing Sponsorships

Penrith Panthers (NRL)	Official Wagering Partner
Racing Wodonga	Naming rights – Picklebet Park
Werribee Racing Club	Long-term sponsorship
Warwick Turf Club	Official sponsor