William Hill Company Profile – Ownership, Licenses, and Global Presence
About Organisation
Brief Overview
William Hill is a UK-based betting and gaming brand with over 90 years of industry heritage. Known for its extensive high-street retail presence and international digital operations, the brand operates under Evoke plc (formerly 888 Holdings) following its 2022 acquisition. William Hill holds licenses across several major jurisdictions, offering online sportsbook, casino, bingo, and poker products to global regulated markets.
| Industry | Betting and Gaming |
| Business Model | B2C – Sportsbook, Casino, Bingo, Poker (Retail & Online) |
| Parent Company | Evoke plc (formerly 888 Holdings) |
| Founded | 1934 |
| Headquarters | London, UK |
| Key Verticals | Sports Betting, Online Casino, Retail Betting |
| Retail Presence | Over 1,300 betting shops in the UK |
| Primary Markets | UK, Gibraltar, Malta, Sweden, Italy, Spain |
| Key Brands | William Hill, Mr Green (part of group portfolio) |
Mission and Business Focus
William Hill’s mission is to deliver trusted, entertaining, and responsible betting experiences across both digital and retail channels. The company focuses on regulated markets with strong compliance, innovation in mobile-first betting products, and continued growth of its international operations under the Evoke umbrella.
Company History & Founders
Year Founded and Evolution
| 1934 | Founded by William Hill as a postal and credit betting service |
| 1961 | Launch of UK betting shops following legalisation |
| 2002 | IPO on the London Stock Exchange |
| 2021 | Acquired by Caesars Entertainment (US) |
| 2022 | Non-US assets sold to 888 Holdings (now Evoke plc) |
Key People
| Founder | William Hill |
| CEO (Parent Company – Evoke plc) | Per Widerström |
Licensing & Regulatory Info
Active Gaming Licenses
| UK | WHG (International) Limited – UK Gambling Commission |
| Gibraltar | WHG International – Gibraltar Gambling Commissioner |
| Malta | William Hill Global PLC – Malta Gaming Authority |
| Other EU | Various entities – Licensed locally in Spain, Italy, Sweden, etc. |
Compliance Measures
William Hill adheres to strict AML, KYC, and social responsibility frameworks. It is a founding member of the Betting and Gaming Council (BGC) and aligns its compliance practices with each jurisdiction’s codes of practice, including SRCP guidelines in the UK.
Offices & Headquarters
Main Office Locations
| London, UK | Corporate and registered headquarters |
| Gibraltar | Digital operations hub |
| Malta | Compliance and international market operations |
| Leeds, UK | Technology and customer support hub |
Global Reach
William Hill operates in dozens of regulated markets and supports multilingual, localised services. While the UK remains its core retail market, the brand maintains a strong online presence across Europe through its international licences.
Business Partnerships
Ownership Structure
| Evoke plc | Owns all non-US assets of William Hill |
| Caesars Entertainment | Retained William Hill’s US assets post-2022 divestment |
Platform & Affiliate Networks
- Affiliate Program: William Hill Affiliates – global affiliate acquisition across verticals
- Retail Partners: Inspired Entertainment (Virtual Sports content)
- Sponsorships: Title sponsor of the Scottish Professional Football League (SPFL) (2024–2029)
Contact Details
Company Address
| Registered Address | 1 Bedford Avenue, London, WC1B 3AU, UK |
| Parent Company Address | 601-701 Europort, Gibraltar, GX11 1AA |
| Official Website | williamhill.com |
| Parent Website | evokeplc.com |
