Sensor Tower Service Profile – Mobile, PC & Console Market Intelligence

Brief Overview

Sensor Tower is an enterprise market intelligence platform focused on measuring performance, competition, and growth across the global app and digital advertising ecosystem. The service aggregates large-scale usage, revenue, and advertising data to support decision-making across mobile-first businesses, financial institutions, and global enterprises operating in highly competitive digital markets.

• Service type: Market intelligence and digital analytics platform
• Core purpose: Provide estimates and competitive insights across app downloads, revenue, user behavior, and digital advertising activity
• Launch year: Founded in 2013, platform launched in 2014
• Supported platforms: Web-based SaaS dashboard, mobile app, API access, scheduled data feeds

Mission and Focus

• Primary objective: Deliver responsibly sourced insights into the digital economy to support market analysis, growth strategy, and investment decisions
• Core user segments: Mobile app publishers, user acquisition and ASO teams, VC and private equity firms, hedge funds, Fortune 500 enterprises

Feature Summary

• Store Intelligence: Download, revenue, and ranking estimates across major app stores
• App Intelligence: Keyword tracking, ASO tools, review analysis, and competitive benchmarking
• Ad Intelligence: Digital advertising spend, share of voice, and creative tracking across social and web channels
• Usage Intelligence: Active user metrics including DAU, MAU, retention, and engagement behavior
• PC & Console Insights: Coverage of Steam, Xbox, and PlayStation ecosystems following platform expansion in 2025
• Pathmatics module: Desktop and retail media advertising visibility across major publishers

Supported Tools & Environments

• Web dashboard with role-based access controls
• API connectivity and scheduled exports in CSV or Parquet formats
• Direct data delivery to Snowflake, BigQuery, Amazon S3, and Azure
• Competitive alerts via email and Slack integrations

Year Launched & Evolution

• 2013: Founded by Oliver Yeh and Alex Malafeev
• 2014: Initial launch focused on app store intelligence
• 2021: Acquisition of Pathmatics to expand digital advertising coverage
• 2024: Acquisition of data.ai, formerly App Annie, consolidating market leadership
• 2025: Expansion beyond mobile through the acquisition of Video Game Insights

Key People / Ownership

• CEO and Co-founder: Oliver Yeh
• Co-founder: Alex Malafeev
• Ownership: Privately held, majority institutional backing from Riverwood Capital following Series B investment

Main Office Locations

• Headquarters: San Francisco, California, United States
• Additional offices: London, New York, Shanghai, Seoul, Tokyo, Singapore

Global Reach

• Data coverage across 80+ countries
• Enterprise clients operating across North America, Europe, and Asia-Pacific
• Platform primarily delivered in English, with localized support for selected Asian markets

Platform & Technology Partners

• Native integrations with Slack, Salesforce, Okta, and Snowflake
• Cloud data delivery compatible with major hyperscalers
• Designed for internal BI, analytics, and investment research workflows

Operator & Enterprise Segments

• Widely used by mobile gaming publishers, global retailers, financial institutions, and investment funds
• Commonly deployed in competitive intelligence, due diligence, and market sizing use cases

Pricing Structure

Payment & Trial Models

• Annual contracts are standard for paid tiers
• No public self-serve pricing for enterprise products
• Demos and limited evaluation access provided via sales engagement

• GDPR and CCPA compliant data handling
• Enterprise security controls in place

Service Address / HQ

• Company: Sensor Tower
• Registered address: 2261 Market Street #4331, San Francisco, CA 94114, United States

Support & Compliance

• Support email: support@sensortower.com
• Legal and compliance: legal@sensortower.com
• Regulatory posture: GDPR and CCPA compliant, enterprise security controls in place