Fullstory Service Profile – Digital Experience Intelligence Platform
About the Service
Overview
Fullstory is a digital experience intelligence platform that captures and analyses every user interaction on websites and mobile apps. By recording clickstreams, gestures, and user flows in real time, it helps businesses surface friction points, optimise conversion paths, and improve digital products at scale.
Key Service Details
- Core Purpose: Behavioural analytics, product experience optimisation, and error tracking
- Launch Year: 2014
- Platform Type: Web-based SaaS platform with mobile SDKs
- Core Users: Product managers, UX designers, developers, marketers, and support teams
Core Features and Capabilities
Product Functionality
- Session Replay – Recreates user journeys via pixel-perfect recordings
- Heatmaps – Aggregates clicks, scrolls, and movements
- Funnels & Drop-Off Analysis – Reveals abandonment points
- AI-Powered Insights – Detects rage clicks and frustration signals
- Custom Segmentation – Advanced search across events, metadata, behaviours
- Error Detection – Tracks issues across browser, network, and devices
Technical Infrastructure
- Tracking Methods: JavaScript snippet (web) and SDKs (iOS/Android)
- APIs & Webhooks: For exports, CRM sync, and alerts
- Third-Party Integrations: 100+ platforms including Segment, Slack, Jira, Shopify, Intercom, GA
Service History and Founders
Company Origins
- Founded: 2014 in Atlanta, Georgia
- Evolution: From session replay to full digital intelligence
- Ownership: FullStory, Inc. – privately held, venture-backed
Founding Team
- Scott Voigt – CEO & Co-Founder
- Joel Webber – CTO & Co-Founder
- Bruce Johnson – Co-Founder
Offices and Headquarters
Locations
- Headquarters: 1745 Peachtree St NE, Suite N, Atlanta, Georgia, USA
- Global Teams: Distributed across North America, EMEA, and APAC
Reach & Language Support
- Available worldwide with English UI
- Supports multilingual user sessions via tracking
Business Partnerships
Technology Ecosystem
- Integrated Tools: Works with Adobe Analytics, Snowflake, Salesforce, Zapier, etc.
- Data Warehouse Sync: Native export of structured data
- API Availability: Full API endpoints with documentation
Partner Network
- Solution partner program for agencies & consultancies
- Adopted by enterprises in regulated sectors
Pricing and Plans
Plan Options
| Tier | Price Info | Feature Summary |
| FullstoryFree | Free | 30K sessions/month, 12-month retention, basic insights |
| Business | Custom Quote | AI analytics, integrations, priority support, higher sessions |
| Enterprise | Custom Quote | SSO, GDPR/CCPA tools, SLA support, high-traffic infra |
Access & Billing
- Billing: Monthly or annual (discounts available)
- Free Plan: Unlimited use under session cap
- Demos: Available via sales team
Contact Details
Legal Entity & Address
- Company Name: FullStory, Inc.
- Registered Address: 1745 Peachtree St NE, Suite N, Atlanta, GA 30309, USA
Support & Enquiries
- Website: www.fullstory.com
- Support: Knowledge base & contact form
- Privacy Contact Line: For GDPR & compliance
