Fullstory Service Profile – Digital Experience Intelligence Platform

Analytics
0.0
★
0 reviews
Established: 2014
by John Robery

About the Service

Overview

Fullstory is a digital experience intelligence platform that captures and analyses every user interaction on websites and mobile apps. By recording clickstreams, gestures, and user flows in real time, it helps businesses surface friction points, optimise conversion paths, and improve digital products at scale.

Key Service Details

  • Core Purpose: Behavioural analytics, product experience optimisation, and error tracking
  • Launch Year: 2014
  • Platform Type: Web-based SaaS platform with mobile SDKs
  • Core Users: Product managers, UX designers, developers, marketers, and support teams

Core Features and Capabilities

Product Functionality

  • Session Replay – Recreates user journeys via pixel-perfect recordings
  • Heatmaps – Aggregates clicks, scrolls, and movements
  • Funnels & Drop-Off Analysis – Reveals abandonment points
  • AI-Powered Insights – Detects rage clicks and frustration signals
  • Custom Segmentation – Advanced search across events, metadata, behaviours
  • Error Detection – Tracks issues across browser, network, and devices

Technical Infrastructure

  • Tracking Methods: JavaScript snippet (web) and SDKs (iOS/Android)
  • APIs & Webhooks: For exports, CRM sync, and alerts
  • Third-Party Integrations: 100+ platforms including Segment, Slack, Jira, Shopify, Intercom, GA

Service History and Founders

Company Origins

  • Founded: 2014 in Atlanta, Georgia
  • Evolution: From session replay to full digital intelligence
  • Ownership: FullStory, Inc. – privately held, venture-backed

Founding Team

  • Scott Voigt – CEO & Co-Founder
  • Joel Webber – CTO & Co-Founder
  • Bruce Johnson – Co-Founder

Offices and Headquarters

Locations

  • Headquarters: 1745 Peachtree St NE, Suite N, Atlanta, Georgia, USA
  • Global Teams: Distributed across North America, EMEA, and APAC

Reach & Language Support

  • Available worldwide with English UI
  • Supports multilingual user sessions via tracking

Business Partnerships

Technology Ecosystem

  • Integrated Tools: Works with Adobe Analytics, Snowflake, Salesforce, Zapier, etc.
  • Data Warehouse Sync: Native export of structured data
  • API Availability: Full API endpoints with documentation

Partner Network

  • Solution partner program for agencies & consultancies
  • Adopted by enterprises in regulated sectors

Pricing and Plans

Plan Options

Tier Price Info Feature Summary
FullstoryFree Free 30K sessions/month, 12-month retention, basic insights
Business Custom Quote AI analytics, integrations, priority support, higher sessions
Enterprise Custom Quote SSO, GDPR/CCPA tools, SLA support, high-traffic infra

Access & Billing

  • Billing: Monthly or annual (discounts available)
  • Free Plan: Unlimited use under session cap
  • Demos: Available via sales team

Contact Details

Legal Entity & Address

  • Company Name: FullStory, Inc.
  • Registered Address: 1745 Peachtree St NE, Suite N, Atlanta, GA 30309, USA

Support & Enquiries

  • Website: www.fullstory.com
  • Support: Knowledge base & contact form
  • Privacy Contact Line: For GDPR & compliance
Website: www.fullstory.com
Contact: N/A
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