AppsFlyer Service Profile – Mobile Attribution, Analytics & Privacy Measurement
About the Service
Brief Overview
AppsFlyer is a global mobile measurement and marketing analytics platform used by app-centric businesses to measure performance across acquisition, engagement, and retention channels. The service focuses on deterministic attribution, privacy-first analytics, and fraud mitigation across mobile, CTV, and emerging digital environments.
- Service type: Mobile attribution, marketing analytics, and fraud protection platform
- Core purpose: Measure user acquisition and engagement while protecting data integrity and user privacy
- Launch year: 2011
- Supported platforms: Web dashboard, iOS, Android, Windows environments, Connected TV, gaming consoles
Mission and Focus
- Primary objective: Deliver a unified, privacy-compliant view of user journeys across channels and devices
- Core user segments: App marketers, product teams, developers, agencies, and enterprise growth teams
Core Features & Capabilities
Feature Summary
- Mobile attribution with real-time install and post-install event tracking across 10,000+ media sources
- Marketing analytics dashboards covering LTV, ROI, retention, cohorts, and funnel performance
- Fraud protection via Protect360, using behavioral analysis and machine learning to block invalid traffic
- Deep linking through OneLink, supporting deferred deep linking and cross-platform routing
- Privacy Cloud and data clean room solutions for secure data collaboration
Supported Tools & Environments
- Operating systems: iOS, Android, Windows, macOS via web and SDK access
- SDK support: Native iOS and Android, Unity, React Native, Flutter, Unreal Engine, Cordova, Xamarin
- APIs and data access: Pull and push APIs, Data Locker for raw data storage, OneLink API for link control
Service History & Founders
Year Launched & Evolution
- 2011: Founded by Oren Kaniel and Reshef Mann in Israel
- 2017: Series C funding and expansion of fraud detection capabilities
- 2020: Unicorn valuation following $210m Series D led by Salesforce Ventures
- 2023–2026: Expansion into CTV measurement, privacy-centric analytics, and AI-driven tooling
Key People / Ownership
- Founders: Oren Kaniel (CEO), Reshef Mann (CTO)
- Ownership: Privately held
- Investors: General Atlantic, Goldman Sachs, Salesforce Ventures
- Operating entity: AppsFlyer Inc.
Offices & Headquarters
Main Office Locations
- US headquarters: San Francisco, California, United States
- Global headquarters: Herzliya, Israel
Global Reach
- Operations across North America, EMEA, APAC, and LATAM
- Multi-language dashboards and documentation
- Regional offices in over 20 cities including London, Berlin, Tokyo, Seoul, Bangalore, and Beijing
Business Partnerships
Platform & Technology Partners
- Direct integrations with Google Ads, Meta, TikTok, Amazon Ads, Snap
- Data connectivity with Segment, mParticle, Braze, Amplitude, and Mixpanel
Operator & Agency Networks
- Global Solution Partner program for agencies and consultancies
- AppsFlyer Marketplace for third-party tools and extensions
Pricing & Plans
Pricing Tiers
| Plan | Pricing Model | Main Features |
| Zero | $0 | Deep linking, store redirects, 12,000 free conversions |
| Growth | From ~$0.05–$0.07 per conversion | Attribution, SKAN, cohort analytics, email support |
| Enterprise | Custom | Cross-platform attribution, Protect360, advanced analytics, dedicated CSM |
Payment & Trial Models
- Pay-per-conversion and annual contract options
- Welcome package includes 12,000 free conversions
- Limited 30-day trials available for select premium add-ons
Compliance & Security
- ISO 27001, ISO 27701, ISO 27017 certifications
- SOC 2 Type II compliant
- GDPR and CCPA aligned data handling practices
Contact Details
Service Address / HQ
- Legal entity: AppsFlyer Inc.
- Registered address: 100 First Street, 25th Floor, San Francisco, CA 94105, United States
Support Channels
- Email: support@appsflyer.com
- Help center: Self-service knowledge base and documentation portal
- Account support: Dedicated managers for enterprise customers
