Amplitude Service Profile – Digital Optimisation & Analytics Platform
About the Service
Overview
Amplitude is a digital optimisation and product analytics platform that enables companies to understand user behavior and drive product-led growth. It delivers real-time, self-serve analytics to empower teams with data across the entire customer journey.
Key Service Details
- Core Purpose: Product analytics, event tracking, and behavior-driven experimentation
- Launch Date: 2014 (company founded in 2012, product pivoted in 2014)
- Platform Access: Web dashboard, mobile SDKs, and developer APIs
- Core Users: Product teams, data & engineering teams, growth & marketing teams, startups & enterprises
Mission and Focus
- Main Goal: Help teams build better products by turning customer data into actionable insights
- Core User Segments: Product managers, data engineers, marketers, and enterprise teams
Core Features and Capabilities
Feature Summary
- Product Analytics – Real-time funnel, retention, and cohort analysis
- Session Replay & Heatmaps – Visual behavior tracking to diagnose UX issues
- Feature Experimentation – A/B testing and feature flagging for iterative development
- Surveys & Guides – In-app messaging and feedback collection tools
- User Segmentation – Behavioral cohorts and custom audience building
Supported Tools and Environments
- Platforms – Web app, iOS SDK, Android SDK, REST API
- Data Infrastructure – Integrates with cloud storage, CDPs, and marketing tools
- API & SDK Support – Full developer access to ingest and export event data
Service History and Founders
Year Launched and Evolution
- 2012 – Company founded by Spenser Skates and Curtis Liu
- 2014 – Official product launch as Amplitude Analytics
- 2020 – Acquired ClearBrain for predictive analytics
- 2021 – IPO on Nasdaq (AMPL)
- 2025 – Acquired Kraftful to enhance product UX intelligence
Key People / Creators
- Founders: Spenser Skates (CEO), Curtis Liu (CTO)
- Ownership: Public company – Amplitude, Inc. (NASDAQ: AMPL)
- Headquarters: San Francisco, California
Offices and Headquarters
Main Office Locations
- HQ: San Francisco, CA, United States
- Global Offices: New York, Vancouver, London, Amsterdam, Paris, Singapore
Global Reach
- Used in over 180 countries by regional and global teams
- Data Centers hosted in US and EU for GDPR compliance
Business Partnerships
Platform and Technology Partners
- Integrated Tools: Segment (Twilio), Salesforce, Zendesk, Marketo, HubSpot
- Developer Ecosystem: REST APIs, SDKs, BI and warehousing integrations
Operator & Affiliate Networks
- Reseller program for service providers
- Affiliate network for analytics-focused consultants
- Strategic alliances with cloud and martech vendors
Pricing and Plans
Pricing Tiers
| Plan | Monthly Fee | Key Features |
| Starter | $0 | Up to 50K MTUs, session replay, unlimited feature flags |
| Plus | From $49/mo (annual) | Up to 300K MTUs, behavioral cohorts, custom dashboards, email support |
| Growth | Contact sales | Advanced behavioral analysis, A/B testing, streaming integrations |
| Enterprise | Custom pricing | Dedicated support, SSO, data governance, cross-product analytics |
Payment and Trial Models
- Billing: Monthly or annual (annual discount available)
- Free Tier: Starter plan (no credit card required)
- Custom Quotes: Available for large-scale or enterprise teams
Contact Details
Service Address / HQ
- Amplitude, Inc.
- 201 3rd Street, Suite 200
- San Francisco, CA 94103
- United States
Email / Phone
- Support: Online help center and ticketing system
- Contact Form: www.amplitude.com/contact
- Documentation: www.docs.amplitude.com
