Amplitude Service Profile – Digital Optimisation & Analytics Platform

Analytics
0.0
★
0 reviews
Established: 2014
by John Robery

About the Service

Overview

Amplitude is a digital optimisation and product analytics platform that enables companies to understand user behavior and drive product-led growth. It delivers real-time, self-serve analytics to empower teams with data across the entire customer journey.

Key Service Details

  • Core Purpose: Product analytics, event tracking, and behavior-driven experimentation
  • Launch Date: 2014 (company founded in 2012, product pivoted in 2014)
  • Platform Access: Web dashboard, mobile SDKs, and developer APIs
  • Core Users: Product teams, data & engineering teams, growth & marketing teams, startups & enterprises

Mission and Focus

  • Main Goal: Help teams build better products by turning customer data into actionable insights
  • Core User Segments: Product managers, data engineers, marketers, and enterprise teams

Core Features and Capabilities

Feature Summary

  • Product Analytics – Real-time funnel, retention, and cohort analysis
  • Session Replay & Heatmaps – Visual behavior tracking to diagnose UX issues
  • Feature Experimentation – A/B testing and feature flagging for iterative development
  • Surveys & Guides – In-app messaging and feedback collection tools
  • User Segmentation – Behavioral cohorts and custom audience building

Supported Tools and Environments

  • Platforms – Web app, iOS SDK, Android SDK, REST API
  • Data Infrastructure – Integrates with cloud storage, CDPs, and marketing tools
  • API & SDK Support – Full developer access to ingest and export event data

Service History and Founders

Year Launched and Evolution

  • 2012 – Company founded by Spenser Skates and Curtis Liu
  • 2014 – Official product launch as Amplitude Analytics
  • 2020 – Acquired ClearBrain for predictive analytics
  • 2021 – IPO on Nasdaq (AMPL)
  • 2025 – Acquired Kraftful to enhance product UX intelligence

Key People / Creators

  • Founders: Spenser Skates (CEO), Curtis Liu (CTO)
  • Ownership: Public company – Amplitude, Inc. (NASDAQ: AMPL)
  • Headquarters: San Francisco, California

Offices and Headquarters

Main Office Locations

  • HQ: San Francisco, CA, United States
  • Global Offices: New York, Vancouver, London, Amsterdam, Paris, Singapore

Global Reach

  • Used in over 180 countries by regional and global teams
  • Data Centers hosted in US and EU for GDPR compliance

Business Partnerships

Platform and Technology Partners

  • Integrated Tools: Segment (Twilio), Salesforce, Zendesk, Marketo, HubSpot
  • Developer Ecosystem: REST APIs, SDKs, BI and warehousing integrations

Operator & Affiliate Networks

  • Reseller program for service providers
  • Affiliate network for analytics-focused consultants
  • Strategic alliances with cloud and martech vendors

Pricing and Plans

Pricing Tiers

Plan Monthly Fee Key Features
Starter $0 Up to 50K MTUs, session replay, unlimited feature flags
Plus From $49/mo (annual) Up to 300K MTUs, behavioral cohorts, custom dashboards, email support
Growth Contact sales Advanced behavioral analysis, A/B testing, streaming integrations
Enterprise Custom pricing Dedicated support, SSO, data governance, cross-product analytics

Payment and Trial Models

  • Billing: Monthly or annual (annual discount available)
  • Free Tier: Starter plan (no credit card required)
  • Custom Quotes: Available for large-scale or enterprise teams

Contact Details

Service Address / HQ

  • Amplitude, Inc.
  • 201 3rd Street, Suite 200
  • San Francisco, CA 94103
  • United States

Email / Phone

Website: amplitude.com
Contact: contact@amplitude.com
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