GameAnalytics Service Profile – Game Insights, A/B Testing & Market Intelligence
About the Service
Overview
GameAnalytics is a cloud-based analytics platform built for game developers and publishers to monitor in-game behavior and optimize player engagement, retention, and monetization. It operates via a web dashboard connected to SDKs integrated directly into games across mobile, PC, and console.
Key Service Details
- Service Type: Player analytics and performance insights for games
- First Launched: 2011
- Core Use Case: KPI tracking and behavior analysis for live games
- Deployment: Web-based interface with SDK and API integration
Core Features and Capabilities
Feature Summary
- Customizable dashboards for DAU, retention, session length, and revenue
- Funnels to track player progression and identify churn points
- Cohorts for behavioral trend analysis over time
- A/B testing and experimentation modules
- Real-time event and player behavior monitoring
- MarketIQ module for app store data, ad analysis, and competitor insights
Supported Tools & Environments
- SDKs for 35+ game engines and platforms
- Supports Unity, Unreal Engine, Cocos2d-x, GameMaker, Construct, and more
- Collection API for custom event ingestion
- BigQuery integration via DataSuite plan
Service History & Founders
Year Launched & Evolution
- 2011 – GameAnalytics founded to deliver free analytics for developers
- 2016 – Acquired by Mobvista, expanding integrations with ad platforms
- Introduced ILRD (impression-level revenue data), cohorts, and live monitoring
- Launched MarketIQ and DataSuite with BigQuery export
Founders & Ownership
- Founders: Morten E. Wulff and Matthias Flügge Hansen
- Owned by: Mobvista Group
Offices and Headquarters
Main Office Locations
- Copenhagen, Denmark (Headquarters)
- London, United Kingdom (Secondary Office)
Global Accessibility
- Used by 60,000+ developers worldwide
- Interface and support available in English
Business Partnerships
Platform & Technology Partners
- Integrates with Adjust and AppsFlyer attribution platforms
- Supports ILRD from multiple ad networks
- BigQuery connector via DataSuite plan
- Deep integrations with game engines and ad tech platforms
Operator & Affiliate Networks
- Used by publishers and developer networks for monetization optimization
- Indie Program offers premium access for small studios
Pricing & Plans
Pricing Tiers
| Plan | Monthly Fee | Key Features |
| Core | $0 | 100k daily events, dashboards, funnels, cohorts, A/B testing |
| Pro | $299 | Unlimited events, premium analytics, dedicated support |
| DataSuite | $499 | Includes Pro + raw data export and BigQuery integration |
| MarketIQ | Custom | Competitor insights, market trends, ad analysis, creatives |
Billing & Trial Options
- Freemium model with fully featured Core plan
- Monthly billing for Pro and DataSuite
- Discounted 12-month fixed-rate for indie developers
Compliance
Data Handling & Security
- GDPR compliant; adheres to EU and global privacy standards
- Data securely stored and anonymized when necessary
- Privacy requests managed via official support channel
Contact Details
Company Address
- GameAnalytics Limited
- Vesterbrogade 34, 4th Floor, 1620 København, Denmark
Support Channels
- General inquiries via support helpdesk at gameanalytics.com
- Privacy inquiries: privacy@gameanalytics.com
- No public phone support listed
