Mindway AI Service Profile – Safer Gambling Tech for Operators
About the Service
Overview
Mindway AI is a B2B software company that provides neuroscience-powered safer gambling tools to detect and prevent at-risk behavior. Designed for gambling operators and regulators, its core products, GameScanner and Gamalyze, use explainable AI and player-centric self-tests to proactively support responsible gambling.
Key Service Details
- Core Purpose: Early detection of problem gambling behavior
- Launch Date: 2018 (spin-out from Aarhus University)
- Platform Access: Web dashboard with API integrations
Mission and Focus
- Main Goal: Help operators and regulators reduce gambling-related harm
- Core User Segments: Licensed gambling operators, compliance departments, platform providers and regulators
Core Features and Capabilities
Feature Summary
- GameScanner: Real-time AI-based player monitoring with risk scoring, explainability, and alerts
- Gamalyze: Interactive neuroscience-based self-test for players, available in 14 languages
- Expert Panel: Human analysts available for reviewing flagged high-risk behavior
- Automated Alerts: Built-in system for operator notifications and compliance action
Supported Tools and Environments
- Operator web dashboard with role-based access controls
- REST API for integration into platforms and customer databases
- Hosted securely on Amazon Web Services (AWS) infrastructure
Service History and Founders
Year Launched and Evolution
- 2018: Company founded in Denmark as university spin-out
- 2019: Minority stake acquired by Better Collective
- 2021: Better Collective becomes majority owner
- 2025: Live in 64+ jurisdictions; 12.8 million players monitored monthly
Key People / Creators
- Founders: Prof. Kim Mouridsen (Neuroscience & AI), Svend Aage Lykke Linderoth Kirk
- CEO: Rasmus Kjaergaard
- Ownership: Majority owned by Better Collective A/S
Offices and Headquarters
Main Office Locations
- HQ: Aarhus, Denmark
- Branch Office: London, UK
Global Reach
- Operates in 64+ licensed jurisdictions across 4 continents
- Gamalyze is available in 14 languages
Business Partnerships
Platform and Technology Partners
- evoke plc (888, William Hill) – Official integration partner
- Finnplay – Platform integration for safer gambling workflows
- AWS – Cloud infrastructure and data security provider
Compliance and Advisory Partners
- BetComply – Responsible gaming advisory partner
- Vixio Regulatory Intelligence – Regulatory compliance intelligence and research
Pricing and Plans
Pricing Tiers
| Plan Type | Price | Details |
| All Plans | Custom Quote | Based on operator size, integrations, and features |
Note: Pricing is not public. B2B contracts are tailored to operator needs and player volume.
Payment and Trial Models
- Contract-based billing
- Trial access may be offered on request
Contact Details
Service Address / HQ
- Company: Mindway AI A/S
- CVR Number: 39504979
- Address: Aabogade 15, DK-8200 Aarhus N, Denmark
Email / Phone
- Phone: +45 40 63 20 99
- Website Contact Form: www.mindway.ai
