Mindway AI Service Profile – Safer Gambling Tech for Operators

AI
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Established: 2018
by John Robery

About the Service

Overview

Mindway AI is a B2B software company that provides neuroscience-powered safer gambling tools to detect and prevent at-risk behavior. Designed for gambling operators and regulators, its core products, GameScanner and Gamalyze, use explainable AI and player-centric self-tests to proactively support responsible gambling.

Key Service Details

  • Core Purpose: Early detection of problem gambling behavior
  • Launch Date: 2018 (spin-out from Aarhus University)
  • Platform Access: Web dashboard with API integrations

Mission and Focus

  • Main Goal: Help operators and regulators reduce gambling-related harm
  • Core User Segments: Licensed gambling operators, compliance departments, platform providers and regulators

Core Features and Capabilities

Feature Summary

  • GameScanner: Real-time AI-based player monitoring with risk scoring, explainability, and alerts
  • Gamalyze: Interactive neuroscience-based self-test for players, available in 14 languages
  • Expert Panel: Human analysts available for reviewing flagged high-risk behavior
  • Automated Alerts: Built-in system for operator notifications and compliance action

Supported Tools and Environments

  • Operator web dashboard with role-based access controls
  • REST API for integration into platforms and customer databases
  • Hosted securely on Amazon Web Services (AWS) infrastructure

Service History and Founders

Year Launched and Evolution

  • 2018: Company founded in Denmark as university spin-out
  • 2019: Minority stake acquired by Better Collective
  • 2021: Better Collective becomes majority owner
  • 2025: Live in 64+ jurisdictions; 12.8 million players monitored monthly

Key People / Creators

  • Founders: Prof. Kim Mouridsen (Neuroscience & AI), Svend Aage Lykke Linderoth Kirk
  • CEO: Rasmus Kjaergaard
  • Ownership: Majority owned by Better Collective A/S

Offices and Headquarters

Main Office Locations

  • HQ: Aarhus, Denmark
  • Branch Office: London, UK

Global Reach

  • Operates in 64+ licensed jurisdictions across 4 continents
  • Gamalyze is available in 14 languages

Business Partnerships

Platform and Technology Partners

  • evoke plc (888, William Hill) – Official integration partner
  • Finnplay – Platform integration for safer gambling workflows
  • AWS – Cloud infrastructure and data security provider

Compliance and Advisory Partners

  • BetComply – Responsible gaming advisory partner
  • Vixio Regulatory Intelligence – Regulatory compliance intelligence and research

Pricing and Plans

Pricing Tiers

Plan Type Price Details
All Plans Custom Quote Based on operator size, integrations, and features

Note: Pricing is not public. B2B contracts are tailored to operator needs and player volume.

Payment and Trial Models

  • Contract-based billing
  • Trial access may be offered on request

Contact Details

Service Address / HQ

  • Company: Mindway AI A/S
  • CVR Number: 39504979
  • Address: Aabogade 15, DK-8200 Aarhus N, Denmark

Email / Phone

Website: www.mindway.ai
Contact: contact@mindway.ai
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