Midjourney Service Profile – Generative AI Image & Video Creation
About the Service
Brief Overview
Midjourney is a generative AI platform focused on producing high-fidelity visual content from natural language prompts. The service is developed by an independent research lab that prioritizes design quality, creative control, and rapid model iteration, with tooling that supports both image generation and short-form video outputs for professional and experimental use.
- Service type: Generative AI image and video creation platform
- Launch date: July 12, 2022, open beta
- Supported platforms: Discord bot interface, web application at midjourney.com, mobile access via web and Discord
Mission and Focus
- Primary objective: Explore new creative mediums and expand human imaginative capabilities through generative models
- Core user segments: Graphic designers, concept artists, marketing agencies, game developers, filmmakers, and creative hobbyists
Core Features & Capabilities
Feature Summary
- Text-to-image generation producing multi-image grids from prompt inputs
- Regional variation and inpainting tools for targeted image regeneration
- Style and reference image controls to maintain visual consistency across outputs
- Canvas panning and zooming to extend scenes beyond original frames
- Image-to-video generation supporting short cinematic clips, introduced with Video Model V1 in June 2025
- Personalization system that adapts outputs to individual stylistic preferences over time
Supported Tools & Environments
- Web interface: Full creative workflow available through browsers at midjourney.com
- Discord: Command-based interaction using native bot tools
- API availability: No official public API. Programmatic access relies on third-party or unofficial integrations
Service History & Founders
Year Launched & Evolution
- 2022: Public release and rapid adoption through Discord
- 2023–2024: Rollout of V5 and V6 models with major gains in photorealism and text handling
- 2025: Release of V7 in April, followed by Video Model V1 in June
- 2026: Continued refinement of video workflows, personalization, and performance modes
Key People / Ownership
- Founder: David Holz
- Operating entity: Midjourney, Inc.
- Business model: Independent, self-funded research lab
- Primary operations: United States
Offices & Headquarters
Main Office Locations
- Operational headquarters: 156 2nd St, San Francisco, California, USA
- Registered business address: 611 Gateway Blvd, Suite 120, South San Francisco, California, USA
Global Reach
- Service available globally, subject to regional access restrictions
- English is the primary interface language, with improved multilingual prompt comprehension in recent models
Pricing & Plans
Pricing Tiers
| Plan | Monthly Fee | Key Features |
| Basic | $10 | ~3.3 hours fast GPU time, limited concurrency |
| Standard | $30 | 15 hours fast GPU time, unlimited relaxed generations |
| Pro | $60 | 30 hours fast GPU time, private image generation via Stealth Mode |
| Mega | $120 | 60 hours fast GPU time, higher concurrency limits |
Payment & Trial Models
- Monthly and annual billing options, annual plans discounted by approximately 20 percent
- Free trials are offered intermittently depending on platform demand and capacity
Contact Details
Service Address / HQ
- Legal name: Midjourney, Inc.
- Registered address: 611 Gateway Blvd, Suite 120, South San Francisco, California, USA
Support Channels
- Email: billing@midjourney.com
- Documentation: Official documentation portal
- Community support: Dedicated support channels within the official Discord server
