Altenar Service Profile – Sportsbook Software, Customisation & Global Access
About the Service
Overview
Altenar is a full-suite B2B iGaming provider offering sportsbook software, retail solutions, and casino integrations to licensed operators. It delivers both fully-managed and software-only sportsbook services, optimised for stability, flexibility, and localisation in over 30 regulated markets.
Key Service Details
- Service Type: iGaming software and sportsbook provider
- Launch Year: 2011
- Platforms Supported: Web, white-label mobile apps (iOS/Android), and retail self-service betting terminals
Mission and Focus
- Main Goal: To power regulated sportsbook operators with stable, customizable, and partner-centric platforms
- Core User Segments: B2B operators, bookmakers, and enterprises in the sports betting and online casino sectors
Core Features and Capabilities
Feature Summary
- Fully Managed Sportsbook – End-to-end service with multi-channel coverage and advanced trading controls
- Turnkey Sportsbook – Full-stack solution with CRM integration, reporting, affiliate management, and bonus tools
- White-label Sportsbook and Casino – Custom websites, 25,000+ games, bonus engine, and tailored UI
- Self-Service Betting Terminals – Retail-friendly touchscreens with remote updates and profile sync
- Risk and Data Management – Premium sports feeds (e.g., Opta, TheSports) and 24/7 trading desk
- Marketing Tools – Features like Bet Mentor, enhanced odds, and flexible promotion configuration
Supported Tools and Environments
- Web: Customizable front-end for operators
- Mobile: White-label mobile apps approved on Apple App Store and Google Play
- Retail: Self-service kiosk infrastructure with secure hardware integration
- API Support: Data feeds, payment systems, CRM, KYC, risk control, and odds feeds
Service History and Founders
Year Launched and Evolution
- 2011: Founded as BetInAction Software
- 2014: Rebranded as Altenar, shifting to fully-managed sportsbook services
- 2016–2024: Rapid international growth, new market entries, global licensing, and workforce expansion (from 26 to 600+ staff)
Key People / Creators
- Founders: Stanislav Silin (CEO), Dinos Stranomitis (COO)
- Ownership: Part of Merkur Group
- Key offices / development hubs: Isle of Man (HQ), Malta (commercial), Uruguay (LATAM)
Offices and Headquarters
Main Office Locations
- HQ: Douglas, Isle of Man
- Commercial Office: San Giljan, Malta
- LATAM Office: Montevideo, Uruguay
Global Reach
- Languages supported: Multi-lingual UI and operator interface
- Markets served: Active in 30+ countries, including licensed operations in the UK, Malta, Romania, and Ontario (Canada)
Business Partnerships
Platform and Technology Partners
- Payments: Supports 200+ payment providers, including crypto and eWallets
- Data Providers: Integrates with official sports data sources like Opta and TheSports
- Embedded Integrations: Offers CRM and affiliate system integration
Operator and Affiliate Networks
- Partners: Notable clients include MerkurXtip and Rise and Hustle
- User base: Exclusively B2B — sportsbooks, platform providers, and large gaming groups
Pricing and Plans
Pricing Tiers
| Plan | Monthly Fee | Main Features |
| Custom Solutions | Custom pricing | Tailored pricing and service tiers based on operator needs, markets, and modules |
Payment and Trial Models
- Custom proposals and onboarding
- Pricing is structured via B2B agreements; no public tier system
- No free trial or pre-set monthly/annual billing disclosed
Contact Details
Service Address / HQ
- Legal Entity: Altenar Technologies Limited
- Registered Address: First Floor, Cycle 360 House, Isle of Man Business Park, Douglas, IM2 2QZ
Email / Phone
- Phone (Isle of Man): +(356) 278 76123
- Support: Via contact form on the Altenar website (inquiries and demo requests)
