Affilka

Affiliate Management Software
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Established: 2018

About the Service

Brief Overview

Affilka is an affiliate management and tracking software built specifically for iGaming operators worldwide. Launched in 2018 by SOFTSWISS, this software enables brands to manage affiliate programs with automated payouts, flexible commission models, and detailed reporting tools.

Key Service Details

Parameter Details
Service Type Affiliate management and tracking software for iGaming
Launch Year 2018
Platform Type Cloud-based B2B solution
Core Modules Dashboard, Campaign Info, Wallet, Partners, Partner Stats
Target Users iGaming operators and affiliate partners
Supported Brands 450+ casino and sports betting sites

Mission and Focus

  • Simplify affiliate management, maximize return on investment through advanced automation, and optimize performance marketing strategies
  • Core users: multi-brand iGaming operators worldwide
  • Tools: flexible commission constructors, built-in payment processing, and comprehensive real-time reporting

Core Features & Capabilities

Feature Summary

  • Geo-Distributed Redirect cuts response times from 1.5 seconds to 300–500 milliseconds, raising conversion rates by up to 7%
  • Comprehensive reporting delivers near real-time data with advanced segmentation and exports in CSV, XLSX, JSON, and XML formats
  • Flexible commission constructor supports CPA, RevShare, Hybrid, and custom reward algorithms with unlimited subaffiliate tiers
  • Built-in payment processing integrates Neteller, Skrill, Cryptoprocessing, and bank transfers for fast, secure payouts
  • Multi-brand management unites multiple brands under one back-office, reducing operational costs
  • S2S postbacks trigger on registration, deposit, and net revenue events with custom parameters

Platform Access & Integration

Operators access Affilka through a web-based back office that includes modules like Dashboard and Partner Stats, with APIs available for custom integration and data updates every 15 minutes.

Service History & Founders

Year Launched & Evolution

Year Milestone
2018 Launch of Affilka as part of the SOFTSWISS casino platform
2021 Separation into an independent product and expansion beyond internal use. 100+ clients are onboarded
2022 Rapid growth with 60% client increase and 56,000 new affiliate accounts; awarded “Best Affiliate Tracking Software” at SiGMA Balkans & CIS 2022
2023 Significant performance growth with referral link clicks increasing 8.7× year-over-year
2024 Industry recognition at EGR B2B Awards 2024
2025 Supports 450+ brands; recognition at IGA 2025; introduction of advanced features like Geo-Distributed Redirect

Key People / Creators

  • CEO: Anastasia Borovaya leads Affilka
  • Contribution: Anastasia Borovaya brought 11 years of expertise from SOFTSWISS in business development, product direction, and strategic growth
  • Today’s results: Under Borovaya’s leadership, the service expanded from 1 brand to over 450+ clients by 2026

Headquarters and Global Reach

The legal entity behind this service is Zellero Ltd., registered in Malta at 206 Wisely House, Triq L-Ifran, Valletta, VLT 1451. Today, Affilka connects operators across 6 continents with support for over 450 brands and 495,000 registered affiliate partners.

Business Partnerships

Partner Top Companies
Clients Fortunate Partners, BitStarz Affiliates, CatAffs, N1 Partners, Chilli Partners, Samurai Partners, Moonwalkers, Fullhouse Partners, Platin Casino, YesPlay Affiliates, Star Crown Partners, P4P Partners, Dragon Partners, Royal Partners, 7Bit Partners, Alpha Affiliates, BC.Game, Boomerang Partners, LevelUp Affiliates, 1ST Partners, Aff Republic, mBit Casino, BigBetty Partners, King Billy Partners
Providers SoftSwiss, GBL Factory, TrueLabel, Advabet, Easyrocket, Playbook Engineering, Pragmatic Solutions, Slotegrator, SoftGamings

Pricing & Plans

The software works with no setup fees and charges fixed monthly fees based on tier-based pricing structures. Operators benefit from multi-brand deals that consolidate costs across properties. Affilka follows a pay-when-you-like approach, giving clients control over billing schedules and payment timing.

Affilka Awards

Year Award
2022 Best Affiliate Tracking Software
2023 Affiliate Tracking Software of the Year
Best Affiliate Marketing Solution
2024 Affiliate Software Supplier
Best Affiliate Marketing Solution
2025 Affiliate Software Supplier
Best Affiliate Software of the Year
Affiliate Company of the Year
2026 Affiliate (Company) of the Year

Contact Details

Category Details
Physical Address 206 Wisely House, Triq L-Ifran, Valletta, VLT 1451, Malta
Email sales@affilka.com
Telegram @affilka
Website Contact Form Contacts tab in the footer
Website: affilka.com

Contact: sales@affilka.com

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