Affilka
About the Service
Brief Overview
Affilka is an affiliate management and tracking software built specifically for iGaming operators worldwide. Launched in 2018 by SOFTSWISS, this software enables brands to manage affiliate programs with automated payouts, flexible commission models, and detailed reporting tools.
Key Service Details
| Parameter | Details |
| Service Type | Affiliate management and tracking software for iGaming |
| Launch Year | 2018 |
| Platform Type | Cloud-based B2B solution |
| Core Modules | Dashboard, Campaign Info, Wallet, Partners, Partner Stats |
| Target Users | iGaming operators and affiliate partners |
| Supported Brands | 450+ casino and sports betting sites |
Mission and Focus
- Simplify affiliate management, maximize return on investment through advanced automation, and optimize performance marketing strategies
- Core users: multi-brand iGaming operators worldwide
- Tools: flexible commission constructors, built-in payment processing, and comprehensive real-time reporting
Core Features & Capabilities
Feature Summary
- Geo-Distributed Redirect cuts response times from 1.5 seconds to 300–500 milliseconds, raising conversion rates by up to 7%
- Comprehensive reporting delivers near real-time data with advanced segmentation and exports in CSV, XLSX, JSON, and XML formats
- Flexible commission constructor supports CPA, RevShare, Hybrid, and custom reward algorithms with unlimited subaffiliate tiers
- Built-in payment processing integrates Neteller, Skrill, Cryptoprocessing, and bank transfers for fast, secure payouts
- Multi-brand management unites multiple brands under one back-office, reducing operational costs
- S2S postbacks trigger on registration, deposit, and net revenue events with custom parameters
Platform Access & Integration
Operators access Affilka through a web-based back office that includes modules like Dashboard and Partner Stats, with APIs available for custom integration and data updates every 15 minutes.
Service History & Founders
Year Launched & Evolution
| Year | Milestone |
| 2018 | Launch of Affilka as part of the SOFTSWISS casino platform |
| 2021 | Separation into an independent product and expansion beyond internal use. 100+ clients are onboarded |
| 2022 | Rapid growth with 60% client increase and 56,000 new affiliate accounts; awarded “Best Affiliate Tracking Software” at SiGMA Balkans & CIS 2022 |
| 2023 | Significant performance growth with referral link clicks increasing 8.7× year-over-year |
| 2024 | Industry recognition at EGR B2B Awards 2024 |
| 2025 | Supports 450+ brands; recognition at IGA 2025; introduction of advanced features like Geo-Distributed Redirect |
Key People / Creators
- CEO: Anastasia Borovaya leads Affilka
- Contribution: Anastasia Borovaya brought 11 years of expertise from SOFTSWISS in business development, product direction, and strategic growth
- Today’s results: Under Borovaya’s leadership, the service expanded from 1 brand to over 450+ clients by 2026
Headquarters and Global Reach
Business Partnerships
| Partner | Top Companies |
| Clients | Fortunate Partners, BitStarz Affiliates, CatAffs, N1 Partners, Chilli Partners, Samurai Partners, Moonwalkers, Fullhouse Partners, Platin Casino, YesPlay Affiliates, Star Crown Partners, P4P Partners, Dragon Partners, Royal Partners, 7Bit Partners, Alpha Affiliates, BC.Game, Boomerang Partners, LevelUp Affiliates, 1ST Partners, Aff Republic, mBit Casino, BigBetty Partners, King Billy Partners |
| Providers | SoftSwiss, GBL Factory, TrueLabel, Advabet, Easyrocket, Playbook Engineering, Pragmatic Solutions, Slotegrator, SoftGamings |
Pricing & Plans
Affilka Awards
| Year | Award |
| 2022 | Best Affiliate Tracking Software |
| 2023 | Affiliate Tracking Software of the Year |
| Best Affiliate Marketing Solution | |
| 2024 | Affiliate Software Supplier |
| Best Affiliate Marketing Solution | |
| 2025 | Affiliate Software Supplier |
| Best Affiliate Software of the Year | |
| Affiliate Company of the Year | |
| 2026 | Affiliate (Company) of the Year |
Contact Details
| Category | Details |
| Physical Address | 206 Wisely House, Triq L-Ifran, Valletta, VLT 1451, Malta |
| [email protected] | |
| Telegram | @affilka |
| Website Contact Form | Contacts tab in the footer |
