Swipe Games Turns Short-Video Feeds Into Casino Bets
The Cyprus-based provider has built its casino format around a continuous vertical video feed. Each round lasts around eight to 10 seconds.
Players first see a short clip and have three to five seconds to select one of three possible outcomes. The rest of the video then reveals what happened. A football clip, for example, can ask players to predict whether a penalty ends in a goal, save or miss.
If the video does not appeal to them, they can swipe up and move to another one.
Early Data Points to Different Betting Behavior
Swipe Games founder and CEO George Yashin says the format is producing different player behavior from crash games, despite a similar round length. In one market, the average stake on Swipe Games titles was 20 times higher than the average crash-game wager at the same operator. Yashin said results differ between markets, so the figure should not be treated as a portfolio-wide benchmark.
The company currently has 10 games and began commercial sales in late 2025. Yashin puts its signed contract count at around 30 to 40. Partners named by the company include BGaming, SoftSwiss, 1xBet, 01.tech and Broadway.
Swipe Games is targeting €600 million in monthly betting volume as its next major commercial milestone.
AI Keeps the Video Feed Moving
A short-video casino format creates a problem that conventional games do not face. Clips cannot be repeated too often because players could recognize how they end.
Swipe Games is using generative AI to expand and refresh its content pool. Its video library has already passed 20,000 clips, according to Yashin. The provider combines external AI models with content produced by its own team. That system also allows the studio to react to subjects gaining traction on social platforms instead of relying on a fixed library created months in advance.
The company presents this constant change as part of the game mechanic itself. Players are expected to move from one clip to another in the same way they already scroll through short-form social content.
Casino Lobbies Get Another Mobile-First Format
Swipe Games arrives as suppliers experiment with casino products outside standard slots and crash interfaces. The difference here is where the familiar behavior comes from. The studio is borrowing the feed, swipe and rapid-decision loop directly from social media.
The early stake data makes the concept worth watching, but one operator result is still a small sample. The stronger test will be whether higher average stakes persist after players become familiar with the format. If they do, operators may eventually treat vertical video as a separate casino content category rather than another variation of instant games.