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Articles on Affiliate Marketing in iGaming

Articles on affiliate marketing in the iGaming industry: traffic monetization models, working with CPA networks and partnership programs, affiliate acquisition and retention for casino and betting products.

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Affiliate Commissions in iGaming, Payment Models, and Terms of Partnership with Operators
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Inside an Affiliate Program: How an Operator Prices Its Affiliates

An operator’s affiliate program, at its core, is a price list, but the price can typically be found in the program’s legal documentation rather than the public-facing page. Here we will analyze different methods of calculating affiliate payouts (including CPA and RevShare), as well as the NGR and loss carryover. We will also cover a miscellaneous group of issues including fraud, tiers, and revision clauses. We will review sections of contracts from bet365, Entain, FDJ United (Kindred), Super Partners (Betway),…

John Robery John Robery