Two-Thirds of UK Gambling Sites Collect Data Without Consent: A 12-Step Fix for Affiliates
Researchers at Swansea University examined all online casino and sportsbook websites licensed by the Gambling Commission (624 in total). On two-thirds of these sites, analytics and advertising pixels were capturing a visitor’s unique identifier even before the visitor clicked a single button on the cookie banner. The audit focused on operators, but the same issues persist on affiliate websites. Starting in February 2026, these violations could result in fines of up to £17.5 million. Below are 12 points that affiliates…
