Casinos as Content: Swipe Feeds, Celebrity Dealers, and the TikTokification of Slots
In just one month, the industry has launched three examples of casino as content: a feed of short videos where bets are placed within three seconds, a Hollywood comedian at a live dealer table, and record growth of gambling streams on Kick. We’ll explore which of these formats keep players most engaged, which increase the industry’s reach, and where these new formats collide with responsible gaming. Key Takeaways The feed format is just an interface, not a retention feature. Swipe…
