Three payout structures converge on one number: $600 in 12-month NGR per FTD. At that point, a flat CPA of $180, a 30% RevShare, and a mixed deal of $90 plus 15% all end up costing the same. Below that limit, RevShare costs less; beyond it, CPA takes the lead. The challenge is knowing which numbers to use when comparing these models. The 15M team explains how to calculate the key KPIs, account for LTV and GEO differences, and find…
During the first four weeks of the NFL season in New York, handle (amount wagered) rose 10.6% compared to a year ago, while bookmakers’…
The third-quarter earnings season kicks off this week: Entain, FDJ United, Betsson, and Evolution will report by October 23, with the rest following in…
Online casinos do not always generate high profits. In our model, from $100 in GGR, an offshore operator retains $14, an EU operator earns…
Regular sports betting can leave you waiting for hours before knowing the outcome, while microbetting focuses on individual plays and moments within a match.…
Most of the iGaming budget goes into acquiring players, but more than 60% of them disappear within just a week. Turning occasional visits into…
Prediction markets allow people to back their opinions with cash, betting on how events will play out. Contracts usually wrap up with a result,…
The online social casino sector is driving unprecedented industry growth, with the global market projected to exceed $10.11 billion in 2026. By leveraging virtual…
The gap between traditional and automated sportsbooks is widening. Operators using AI are driving down risk by 15-25% and repricing markets in under a…
The global iGaming market is set to hit $29.26 billion in 2026. AI personalization, crypto payments, AR/VR layers, and microbetting are reshaping how players…
Casinos promise 97% returns, but your bankroll tells a different story. Discover why volatility rules short sessions and how the math actually works. Don't…
The online gambling industry looks tempting from the outside.
Starting a gambling website isnt like launching a typical online business.
When you spin a slot or join a blackjack table at an online casino, have you ever wondered who actually makes these games? It's…
Imagine getting paid $360 million to play slot machines online for 16 months.
Online gaming has become a massive global industry, with millions enjoying casino games, sports betting, and digital competitions from their devices. The convenience is…
If you've wondered whether you should focus on mobile or desktop for online betting, here's the short answer: mobile already won.
Have you ever wondered how your friends always seem to have bonus money to bet with? The answer could be they’re using referral programs,…
Traffic redirection is like hiring a smart digital receptionist for your casino platform. Someone clicks your ad, then traffic redirection instantly analyses where they're…
The retail sports betting industry is more popular than ever, even within the digital world we are in today. The numbers speak for themselves.…
