Lottery.com Sets November 20 Relaunch as Affiliate Platform

The company said in its announcement that the redesigned website would carry official lottery results, jackpot information, free games and guides. Some features will arrive after launch.

Three Ways to Earn From the Relaunched Site

SEGG plans to generate revenue without running lottery sales through the website itself. The new business will have three income sources:

• Advertising and sponsorship – display ads, sponsored articles and sponsored games;
• Affiliate referrals – commissions from licensed lottery operators for customers sent through disclosed links;
• Brand and data partnerships – commercial agreements built around the Lottery.com audience.

The referral business won’t begin immediately. SEGG says it already has affiliate partners, but plans to activate operator links after November 20, only in markets where online lottery play is licensed and legal.

That leaves an important detail about Mexico. A Spanish-language edition is confirmed for launch, but the announcement does not establish when paid referrals will begin there.

The Affiliate Decision Dates Back to July 26

The change of business model isn’t new. SEGG’s quarterly SEC filing records that its board approved the exclusive affiliate strategy for Lottery.com on July 26, 2026.

SEGG had announced International Gaming Alliance (IGA) as its first partner on July 20, six days before the board vote. By the time of the SEC filing, IGA had already funded development of the affiliate website and started licensing procedures in several jurisdictions.