Spain’s Gambling Affiliate Spending Hit €14.5M in Two Months
The figures come from a GMONITOR analysis published by Infoplay on November 12. December spending approached €7 million, followed by the €7.6 million January record.
December Had the Higher GGR Share
Measured against gross gaming revenue (GGR), December was the stronger month for affiliates.
| Month | Affiliate Spending / GGR |
|---|---|
| October 2025 | 2.7% |
| November 2025 | 3.1% |
| December 2025 | 4.7% |
| January 2026 | 4.0% |
January brought the largest payment total. December, however, saw the highest affiliate spending relative to operator GGR among these four months.
“In winter its weight on GGR is greater than in autumn,” said GMONITOR’s Hákon Magnússon, as quoted by Infoplay.
Q2 Affiliate Costs Accounted for 3.72% of GGR
15M compared the winter figures with the DGOJ’s second-quarter 2026 market data. From April through June, Spanish operators reported €20.07 million in affiliate spending against €539.18 million in GGR.
That puts affiliate expenditure at 3.72% of GGR, based on 15M’s calculation. The ratio was 0.98 percentage points below December and 0.28 points below January.
Average monthly affiliate spending during Q2 came to €6.69 million, around €910,000 less than January’s record.
Q3 Data Will Offer the Next Comparison
The next quarterly DGOJ figures will offer a direct comparison with Q2’s 3.72% ratio. For the coming winter, December’s 4.7% remains the monthly benchmark.
Another spending record would be worth noting. But the share of GGR will show whether operators are also allocating a larger portion of gambling revenue to the affiliate channel. Individual CPA and RevShare terms remain outside these figures.
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