Brazil Senate Committee Backs Broad Betting Ad Restrictions
The Science and Technology Committee, or CCT, approved a substitute version of PL 2.470/2026 on September 2. The committee also backed an urgency request, sending the proposal toward consideration by the full Senate.
Senator Damares Alves and six other lawmakers introduced the bill. Senator Alessandro Vieira prepared the substitute adopted by the committee.
Advertising Ban Covers Affiliates and Digital Channels
The proposal would remove betting advertising from a broad range of channels, including:
- Television, radio, newspapers, magazines and outdoor media;
- Social media, streaming services, search engines, apps and websites;
- Podcasts, email and instant messaging;
- Paid promotion through affiliates, tipsters and comparison sites.
Licensed companies would retain their own websites and apps as communication channels. Even there, the scope would be narrow. Operators could provide company details, access information, responsible gambling tools and required warnings, but could not use those spaces for bonuses or direct invitations to gamble.
The bill also targets free bets, cashback, promotional credits, free spins and loyalty benefits when they are used to attract players or encourage them to return.
Betting Brands Would Leave Sports Sponsorships
Sports faces a separate set of restrictions. Betting operators would be barred from sponsoring clubs, leagues, federations, competitions and sports broadcasts. The rules also cover naming rights, athlete partnerships, ambassadors and other promotional links between gambling brands and sport.
Existing contracts would have a 24-month transition period. Renewals or extensions would only be allowed where the agreement expires within that window.
The change would be significant for Brazilian football, where regulated betting companies currently hold a large number of sponsorship positions. Restrictions would also apply to cultural events, social projects, influencers, artists and celebrities.
Risk Rules Extend Into Casino Games
Advertising is only one part of PL 2.470/2026. The bill creates a system for assessing gambling products according to their potential harm. Regulators would examine factors such as rapid rounds, repeated play, random outcomes, variable rewards, near misses and mechanics that encourage players to recover losses.
High-risk products could face additional controls, while those placed in the most severe category could be removed from the legal market. The text points to slots, roulette, crash-style games and simulated virtual sports as examples of products that may fall under the stricter approach.
Credit card betting would also be prohibited. Operators would face stronger requirements around self-exclusion, player limits and monitoring of risky gambling behavior.
Promoting an unauthorized betting operator would become a criminal offense, with a prison sentence of one to five years. Higher penalties could apply when the promotion involves an influencer, athlete or other public figure.
Acquisition Channels Face the First Test
For licensed operators, the difficult part may come before any product bans are tested. Affiliate traffic, paid media and sports sponsorship are established routes for reaching Brazilian bettors.
PL 2.470/2026 puts all three under pressure at the same time. If the Senate keeps that structure, operators will have to rethink acquisition while offshore competitors remain an enforcement problem rather than participants in the same compliance system.