Kevin Hart to Host Four Pragmatic Play Live Casino Sessions

Pragmatic Play has signed the actor and comedian for a two-day live casino event comprising four separate sessions. The company has not disclosed which tables Hart will host.

Tables Will Be Revealed on the Day

The lineup will be announced to players on November 6 and 7. For operators, that leaves little room for advance campaigns built around a particular game. Early promotion will instead have to focus on Hart and the event itself. Pragmatic Play has also left the broadcast schedule for later, with more details expected closer to November.

Hart appears to be joining as a temporary event host rather than fronting a permanent branded live casino product.

Free Chips and Cash Drops Planned

Promotional activity will start before Hart enters the studio. Pragmatic Play says upcoming campaigns will offer Free Chips for live casino games, including titles connected with the event.

Players taking part during the broadcasts can also receive random cash prizes. The supplier has not disclosed prize amounts, qualification rules or how often the rewards will be distributed.

The event will not be offered in the UK. Availability may also differ in other regulated markets, which could limit participation by some operators.

Celebrity Becomes the Main Hook

The unusual part of the campaign is the decision to put the celebrity ahead of the product. Casino promotions often start with a specific game, mechanic or branded release. 

Pragmatic Play is doing the reverse here. Hart, the dates and the live appearance are the elements operators can promote first, while the actual tables remain unknown. That makes the campaign less dependent on a new game launch and gives Pragmatic Play a short promotional window around its live casino catalogue.

The remaining details will shape how useful that window is for operators. Broadcast times, participating brands and promotion terms have yet to be published, leaving the commercial scale of the activation unclear for now.