Voluum Service Profile – Ad Tracker & Campaign Optimisation

Tracker
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Established: 2015

About the Service

Overview

Voluum is a cloud-based ad tracking and campaign management platform used by performance marketers to optimise digital advertising performance. Designed for affiliates, media buyers, and agencies, Voluum enables users to centralise multi-channel ad data, detect fraud, automate operations, and scale campaigns efficiently through AI-enhanced insights and real-time analytics.

Key Service Details

  • Service Type: Ad tracking and campaign management platform
  • Launch Year: 2015
  • Platforms Supported: Web-based application only

Mission and Focus

  • Main Goal: Help digital marketers track, optimise, and automate campaigns across channels for maximum ROI
  • Core User Segments: Affiliate marketers, media buyers, agencies, advertisers, and analytics teams

Core Features and Capabilities

Feature Summary

  • Real-Time Reporting – Tracks visits, clicks, conversions, and costs in real time
  • Multi-Channel Integrations – 40+ supported sources including Google Ads, TikTok, Facebook, and Taboola
  • Traffic Distribution AI – Machine learning system optimises traffic flow for best performance
  • Anti-Fraud Kit – Bot detection, click caps, and suspicious activity filters
  • Campaign Automation – Rules engine, auto-optimisation, and custom alerts via API
  • Team Access – Multi-user permissions and team role management

Supported Tools and Environments

  • Web: Web application accessible from all major browsers
  • API: Full-featured API for advanced automation and integrations

Service History and Founders

Year Launched and Evolution

  • 2015: Initial launch as a unified tracker for digital campaigns
  • 2016–2024: Gradual expansion into AI optimisation, fraud prevention, and traffic source automation
  • Present: Now part of Team Internet Group, serving over 190 countries

Key People / Creators

  • Rob Gryn – Founder
  • Ownership: Product of Commerce Media Tech sp. z o.o., part of Team Internet Group
  • Development HQ: Kraków, Poland

Offices and Headquarters

Main Office Locations

  • Headquarters: Kraków, Poland
  • Registered Address: ul. Lubicz 17G, 31-503 Kraków, Poland

Global Reach

  • Availability: Worldwide; users in 190+ countries
  • Language Support: Primary interface in English

Business Partnerships

Platform and Technology Partners

  • Traffic Sources: Google Ads, Facebook, TikTok, Bing, Taboola, PropellerAds, and others
  • API: Public API for automation, reporting, and integrations

Operator and Affiliate Networks

  • Marketplace: Features verified ad networks and tech partners
  • Affiliate Program: Referral-based model for existing users

Pricing and Plans

Pricing Tiers

Plan Monthly Fee Main Features
Profit $199 1M events, 20 campaigns, 6-month data retention, 1 user
Scale $349 5M events, 60 campaigns, 12-month retention, AI traffic optimisation
Start-up $599 10M events, unlimited campaigns, 12-month retention, 2 users
Agency $999 25M events, unlimited campaigns, 18-month retention, 5 users, account manager
Enterprise Custom Custom usage limits, SLA support, integrations, onboarding

Payment and Trial Models

  • Billing: Monthly and annual plans with annual discounts available
  • Trial: 14-day free trial available without payment info

Contact Details

Service Address / HQ

  • Legal Entity: Commerce Media Tech sp. z o.o.
  • Registered Address: ul. Lubicz 17G, 31-503 Kraków, Poland

Email / Support Channels

  • Support: In-app chat and ticketing system for paid users
  • Public Contact Info: No public email or phone listed
Website: voluum.com

Contact: N/A

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