Pretty Links Service Profile – Features, Pricing & Global Access
About the Service
Overview
Pretty Links is a WordPress plugin that allows marketers to shorten, cloak, and manage branded links directly within their site dashboard. Primarily for affiliate and content-driven businesses, it converts long URLs into clean, trackable links.
Key Service Details
- Service Type: Self-hosted WordPress plugin
- First Launched: August 2009
- Core Use Case: Affiliate link cloaking, management, and performance tracking
- Core Users: Bloggers, affiliate marketers, podcasters, content creators
Core Features and Capabilities
Feature Summary
- Create short, branded URLs with cloaking
- Track clicks by source, country, device, and referrer
- Automate keyword replacement with affiliate links
- Redirect types: 301, 302, 307, JavaScript, Meta-Refresh, Pixel
- PrettyPay™ to accept Stripe payments via one-click links
- Link Health feature to scan for broken links
- Split testing and link rotation supported on paid plans
Supported Tools & Environments
- Runs inside WordPress (self-hosted only)
- No desktop or mobile apps
- Developer Tools add-on (Super Affiliate plan) for API & webhook access
Service History & Founders
Year Launched & Evolution
- 2009 – Pretty Links launched as a basic link shortener for WordPress
- Evolved into a full-featured affiliate management plugin with automation, payment links, and API access
Founders & Ownership
- Founder: Blair Williams
- Owned by Awesome Motive (WPBeginner Growth Accelerator, founded by Syed Balkhi)
Offices and Headquarters
Main Office Locations
- South Jordan, Utah, United States
Global Accessibility
- Available globally to WordPress users
- Supports multiple languages via WordPress translation project
Business Partnerships
Platform & Technology Partners
- Integrates with MonsterInsights (Google Analytics compatibility)
- Works with Uncanny Automator for automated workflows
- No direct integrations beyond WordPress
Operator & Affiliate Networks
- Used by affiliate marketers, publishers, and agencies managing content sites
- Reseller and partner programs available via official site
Pricing & Plans
Pricing Tiers
| Plan | Annual Fee (USD) | Key Features |
| Lite (Free) | $0 | Basic shortening, 301/302/307 redirects, click tracking |
| Beginner | $99.60 | Advanced redirects, auto-link creation, import/export, PrettyPay™ |
| Marketer | $149.60 | Keyword automation, split testing, advanced analytics, link disclosures |
| Super Affiliate | $199.60 | QR codes, product displays, public generator, developer tools (API) |
Billing & Trial Options
- Annual billing only – no monthly plans
- 14-day money-back guarantee for new users
Compliance
Data Handling & Privacy
- Tracks clicks using cookies (prli_visitor, prli_click)
- Users responsible for GDPR compliance through their own cookie consent banners
- Documentation provided for privacy and cookie policy setup
Contact Details
Company Address
- South Jordan, Utah, United States
Support Channels
- Help desk ticketing via official site
- Extensive documentation and video tutorials available
- No public email or phone support listed
