Smartico.ai Service Profile – Gamification, CRM Tools, and Predictive Intelligence
About the Service
Overview
Smartico.ai is an AI-driven gamification and CRM automation platform for iGaming, sports betting, and trading. It combines predictive analytics, real-time personalization, and multi-channel communication to increase user retention, engagement, and lifetime value.
Key Service Details
- Service Type: Gamification, CRM Automation & Predictive AI
- Launch Year: 2021
- Platforms Supported: Web-based dashboard with API/SDK integrations
Mission and Focus
- Main Goal: Increase user loyalty, retention, and LTV through gamification and AI automation
- Core User Segments: CRM managers, marketing teams, retention specialists in iGaming, Forex, and betting
Core Features & Capabilities
Feature Summary
- Gamification tools: missions, levels, badges, tournaments
- Mini-games: Spin the Wheel, Scratch Card, Giftbox
- CRM automation with event-driven journey builder & lifecycle campaigns
- Predictive AI for churn detection, LTV prediction, and recommendations
- Multi-channel messaging: SMS, WhatsApp, Viber, Telegram, email, push
- Real-time personalization using event streaming (Kafka, RabbitMQ)
- API & bonus API for integrations; SQL replica DB support
Supported Tools & Environments
- Web-based dashboard for configuration
- Public API and bonus API for advanced integrations
- Integration with event stream systems and SQL replica DBs
Service History & Founders
Year Launched & Evolution
- Publicly launched in early 2021
- Expanded with mini-games, AI churn modules, and multi-channel CRM
Key People / Creators
- Founders: Sergey Kobitskiy, Ivor Sargoytchev, Arman Gal, Yuval Mechoullam
- Parent Company: GamifyTech (associated)
Offices & Headquarters
Main Office Locations
- HQ: Business Park Sofia, Building 4, 1715, Bulgaria
- No secondary offices publicly available
Global Reach
- Operates globally across regulated markets
- Web platform accessible via browser
Business Partnerships
Platform & Technology Partners
- Integration with messaging services (WhatsApp, Viber, Telegram)
- Supports event-streaming infrastructure (Kafka, RabbitMQ)
- APIs for advanced developer use
Operator & Affiliate Networks
- Strategic CRM consultancy partnership with Hybrid Interaction
- Key verticals: iGaming, Forex, betting
Pricing & Plans
Pricing Tiers
| Plan | Pricing | Main Features |
| Custom Quote | On request | Based on client scope and use case |
Payment & Trial Models
- Monthly billing available
- Free trial not offered
- Custom pricing for enterprise clients
Contact Details
Service Address / HQ
- Legal Entity: Smartico.ai
- Physical Address: Business Park Sofia, Building 4, 1715, Bulgaria
Email / Phone
- Support: support@smartico.ai
- Service Desk: Web-based support system
