Optimove Service Profile – AI-Powered Customer Loyalty & Marketing Platform
About the Service
Brief Overview
Optimove is a customer-led marketing platform that combines a Relationship Marketing Hub, a Customer Data Platform (CDP), and AI-based journey orchestration. It enables brands to increase customer lifetime value by automating personalised multi-channel campaigns based on real-time data.
- Core use case: AI-powered CRM and retention marketing
- First launched: 2010 (originally as Customer Value Maximizer)
- Platform type: Web-based SaaS with full channel integrations
- Verticals served: iGaming, eCommerce, Retail, Social Gaming
Key Service Details
- Built for retention-driven brands managing large customer bases
- Focus on measurable uplift and customer lifetime value (CLV)
- Combines data unification, AI decisioning, and orchestration in one system
- Available globally with key offices in the US, UK, and Israel
Core Features & Capabilities
Feature Summary
- AI Journey Orchestration – automated campaign flows driven by next-best-action logic
- Unified Customer Profiles – CDP merges identity, transaction, and behavioral data
- OptiGenie Agentic AI – provides insights, auto-suggested campaigns, and ongoing A/B/n tests
- Multi-Channel Marketing – email, SMS, push, WhatsApp, in-app/web, and paid ad channels
- Gamified Marketing – deliver loyalty boosts via interactive on-site content
- BI & Data Science Services – optional managed CRM, custom reporting, and analytics
Supported Tools & Environments
- SaaS interface with marketer-friendly UX
- Open API ecosystem and SDKs via Developer Hub
- Supports major martech stacks: Salesforce, Braze, Twilio, Klaviyo, and others
- Ad channel integrations: Google, Facebook, TikTok, Criteo, and more
Service History & Founders
Timeline & Growth
- Founded in 2009 (originally as Mobius Solutions) by Pini Yakuel and Shachar Cohen
- Launched first software product in 2010
- 2016: $20M investment from Israel Growth Partners
- Acquired DynamicMail (2018), Axonite (2020), and Adact (2025)
- 2024: Rebranded narrative to “Positionless Marketing” to remove channel silos via AI
Founders & Ownership
- CEO and Co-Founder: Pini Yakuel
- Privately owned with backing from IGP, Summit Partners, and Star Farm Ventures
Offices & Headquarters
Primary Office Locations
- New York, USA (HQ) – 11 East 44th Street, Suite 500
- Tel Aviv, Israel – Hashlosha Street, 33rd Floor (R&D hub)
- London, UK – Bonhill Street (Regional office)
Global Access
- Available worldwide with 24/7 client support
- Deployed by mid-size and enterprise clients across North America, Europe, LATAM, and APAC
Business Partnerships
Technology & Platform Partners
- Email: DotDigital, Salesforce, Iterable, Klaviyo, Marketo
- Messaging: Twilio, Airship, Braze, WhatsApp
- Ad Networks: Google Customer Match, Facebook Custom Audiences, TikTok Ads
- Other: Dynamic Yield, LiveRamp, Segment, Zapier
Operator & Affiliate Networks
- Used by CRM and retention teams at major iGaming operators
- Enterprise adoption across brands like Staples, Deezer, and J. Jill
- Partner program available for integrations, agencies, and affiliates
Pricing & Plans
Pricing Overview
| Plan | Price Range | Features Included |
| Core Subscription | From $4,000/month | CDP access, AI journey orchestration, audience segmentation, analytics |
| Scale Package | Custom pricing | Unlimited journeys, advanced AI mapping, performance insights |
| Strategic Services | Pay-as-you-go | Managed CRM, custom BI dashboards, data science support |
Billing & Trials
- Bespoke demo required for full onboarding
- Free trial not standard – selective availability
- Annual or monthly billing contracts based on usage volume
Contact Details
Company Information
- Legal entity: Optimove (Private Company)
- HQ Address: 11 East 44th Street, Suite 500, New York, NY, USA
Support & Enquiries
- Email: info@optimove.com
- Phone: +972.3.672.4546
- 24/7 support available for active clients
