HilltopAds Review 2026: Ad Network for Advertisers and Publishers

Ad Formats

There are five main ad formats, and while advertisers and publishers don’t run the same set, the formats look pretty similar for both. In the campaign dashboard, advertisers can choose from four formats, and publishers can use the ad formats to monetize from six CPM formats.

Advertiser formats

Publisher formats

Pricing Models and Minimum Deposit

There is a minimum $100 deposit for most payment methods, after which advertisers are free to set their targeting and launch ads. The dashboard offers four pricing options:

Deposits and Payouts

Advertisers must deposit $100 into a balance for most methods (higher deposit for wire transfer), whereas publishers are paid on a CPM basis and withdraw on a Net7 cycle. This means that traffic from the previous week is paid seven days later. The set of third-party vendors is the same for advertisers and publishers. The minimums for publishers are tied to the method chosen.

Targeting and Optimization

Advertisers narrow delivery through a detailed set of filters in the campaign dashboard. Targeting options cover:

• GEO — country, region, and city;
• Device type and mobile carrier;
• OS and OS version;
• Browser and browser language;
• Connection type and IP ranges;
• Keywords and interests.

On the optimization side, the network cuts manual work with three tools:

• Auto Optimization automatically adds low-performing or non-converting sources to the blacklist based on rules set by the advertiser;
• White and Black lists give manual control over which sources run, with ready-to-use lists available for iGaming advertisers;
• Postback (S2S) tracking records conversions and plugs into third-party trackers.

Support

Each account gets a personal manager, and reviewers note that the team replies fast and handles setup step by step. Support runs on weekdays in several languages, including English, Russian, Portuguese, Chinese, Arabic, and Spanish. Users can reach the team through:

• Email — support@hilltopads.com;
• Phone — +44 (20) 4577-0610 (UK) or +1 (213) 973-6752 (US);
• Telegram – @hilltopads;
• Live chat and a contact form on the website;
• Social media — Facebook, LinkedIn, and Instagram.

Verdict

HilltopAds accepts deposits from buyers and webmasters looking to cast a wide net at a low cost (there is a $100 minimum deposit). There are three available pricing models and Net 7 publisher payouts (at $20) every week. There is a focus on optimizing spend (through Auto Optimization), and there are many ad formats (and two additional units) giving publishers many opportunities for generating revenue. 

There is a slight focus on “insert” and pop styles of advertising, and there are many opportunities for brand placements towards the bottom of pages. Buyers looking to test the waters should use the HilltopAds self-serve dashboard. Contact support@hilltopads.com for further recommendations.

FAQ

What is HilltopAds?

Launched in 2013, HilltopAds is a global ad network that spans 250+ countries and territories, with over 273 billion monthly impressions. Their broad portfolio allows them to serve verticals such as iGaming, dating, and eCommerce, as well as mobile apps, and more.

What does HilltopAds charge advertisers?

Setting a minimum deposit of $100 for most payment methods, HilltopAds allows runs to be purchased via CPM, CPC, or CPA Goal models.

How quickly can a campaign go live?

Using HilltopAds’ self-serve dashboard, campaigns can be launched in approximately 5 minutes following ad moderation.

How are publishers paid?

Net7 payments are processed weekly with a minimum payment of $20. Payment methods include USDT, Bitcoin, PayPal, wire transfer, Paxum, WebMoney, and Wise, with increasing thresholds for wire transfers up to $1,000.

How is HilltopAds support?

A personal manager is assigned and is available via email, Telegram, and live chat Monday through Friday from 8 am to 4 pm GMT. Further, support@hilltopads.com is available Monday through Friday to assist with setting up campaigns and addressing issues with formats and geos.