Stake and Kick Founders Launch Moon for Leveraged Market Bets
The platform has moved beyond its earlier invite-only phase after operating in beta since July. Its format sits between online betting and retail trading, but Moon presents the product as wagering rather than a conventional brokerage or derivatives exchange.
Moon Turns Market Moves Into Up-or-Down Bets
Users choose an asset, decide whether its price will move up or down, and set the size of the wager. Available markets include cryptocurrencies, equities, commodities, and foreign-exchange pairs.
Moon allows leverage from 1x to 1,000x. A higher setting increases the size of the exposure without increasing the amount initially wagered. The downside is capped at the stake, according to Moon. At 1,000x leverage, however, a move of roughly 0.1% in the wrong direction can be enough to wipe out the full wager.
The platform also keeps supported markets open around the clock. For assets that normally stop trading outside exchange hours, Moon says it uses external pricing feeds and oracle infrastructure to produce extended-hours prices.
Easygo Links Moon to the Stake and Kick Network
The connection with Craven and Tehrani is visible beyond industry reports. Easygo is currently recruiting a Senior Product Designer for Moon and describes it as the company’s “boldest new venture yet” in the financial sector. The same listing identifies Stake and Kick among Easygo’s established brands.
Moon therefore extends the group into another high-risk consumer product without copying Stake’s casino or sportsbook format. Instead of wagering on games or sporting events, users take positions tied directly to movements in financial assets.
The operating company is Moon International Limited. Current licensing records show an active Anjouan B2C gambling licence, which further separates the product from a standard securities or crypto exchange.
Moon Uses a Different Model From Prediction Markets
The format also differs from platforms such as Kalshi and Polymarket. Prediction markets generally use contracts linked to a defined event or outcome. Moon bases the wager on whether an asset price rises or falls.
Its fee model follows the betting structure. Moon charges an opening fee based on the wager, applies holding fees to positions kept open for longer periods, and can take a performance fee from profitable bets.
For Easygo, Moon opens a new route between gambling and financial-market speculation. The most important point for regulators is already visible in the product itself: the interface resembles leveraged trading, while the operator, licence, and documentation treat the transaction as a bet.