Brazil’s Betting Ad Sweep Removes 937 Influencer Pages

Brazil’s Finance Ministry removed 937 influencer pages between January 2025 and June 2026. Most promoted unlicensed operators, while the remaining pages breached advertising rules governing the regulated market.

The largest category included 803 pages that promoted illegal betting platforms. Another 134 were removed for breaches involving transparency, ad identification, the protection of minors, or warnings about gambling-related risks.

Illegal Operators Account for Most Removals

One in every seven removals was caused by a breach within the regulated advertising system as opposed to being related to the promotion of an illegal bookmaker directly. Illegal and short-lived operators continue to rely on influencers because they provide quick access to local audiences.

Website blocking alone has not closed that route. Brazilian authorities have removed over 50,000 illegal betting pages since 2025, while 243 unauthorized betting apps were removed during 2026. Industry estimates cited in the report suggest a clandestine platform can be launched for about R$10,000. Once one address disappears, another can replace it quickly.

Licensed Brands Also Face Penalties

Only federally authorized operators may advertise sports betting and online casino games. A federal authorization costs R$30 million, in addition to taxes and supervisory fees.

The Secretariat of Prizes and Betting opened 86 monitoring cases involving influencers and electronic advertising in the legal market. Those reviews produced five administrative proceedings and three fines worth close to R$4 million.

ZeroUmBet received a R$596,304 penalty after presenting itself as authorized by the Finance Ministry while operating under a court order. The original fine was twice that amount but was reduced on appeal.

A second penalty of R$919,626.73 remains under appeal, with the target undisclosed. Blaze was fined R$2.3 million over YouTube advertising that included teenagers in the footage. That case can also be appealed.

Child Protection Drives a Wider Review

Advertising is just one component of the larger compliance review process. The ministry has opened 102 regulatory investigations involving 48 operators. They cover:

Self-exclusion;
The prevention of underage gambling;
Gambling-harm controls;
Advertising;
Player registration;
Other consumer-protection measures.

Among those cases, 46 concern the protection of children and adolescents. Most involve betting markets offered on youth competitions, including the Copa São Paulo de Futebol Júnior. Regulators have also opened cases involving the registration of minors and two cases concerning betting logos displayed on sports uniforms worn by children.

Fla.bet.br was issued a warning for offering betting markets beyond Brazil’s scope of allowed activity. This included markets for the Canadian election, 2025 papal conclave, and the winner of Eurovision.

Different Markets, Different Enforcement

Now, Brazil’s approach is split between two types of issues, each needing a separate response. Illegal operators can rebuild their sites and social pages at a low cost. Licensed firms, in turn, go through a tougher and slower process that involves monitoring and fines. The cases involving youth competitions and underage accounts show where regulators are drawing some of the firmest boundaries.