BetMGM Affiliates Program Review – Commissions, Payouts & GEOs

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License
Rating
Traffic Sources
  • Content Sites
  • Email
  • Offline Media
Commission Models
  • CPA
  • Revenue Share
Sub-affiliate
Languages
  • 8
Min Payout
  • $100
Founded
  • 2013
GEOs
  • 3
Support
  • 24/7

About BetMGM Partners

BetMGM Partners is the affiliate network for MGM Resorts and Entain’s online gaming brands. The program kicked off in 2022 and showcases BetMGM, Borgata Online, PartyCasino, and partypoker in a number of regulated states.

Commission Models of BetMGM Partners

All commission plans need signed agreements before they go live, and payment structures are locked in once a player registers using a particular Tracker ID or bonus code.

Revenue Share

A percentage based on the net gaming revenue created by referred players, and negative balances carry over across billing periods until settled. The commission rates are discussed personally

CPA

From $100 per attracted player for the first 50 referrals who make at least $10 in total deposits and place any bet

All commission plans need signed agreements before they go live, and payment structures are locked in once a player registers using a particular Tracker ID or bonus code.

Commission Rules of BetMGM Partners

Affiliates have to grasp the rules before they design their marketing strategies. They set realistic expectations for BetMGM Partners.

Commission Rules
  • Commissions are earned when a referred user registers, deposits $10 or more, and settles their first real money bet
  • No standard sub-affiliate commissions, but may be requested via your account manager
  • Cookie duration is 30 days from the first visit to the site, with a "last cookie wins" approach overriding prior affiliate cookies
  • Commissions are credited to the initial brand the player first bets with, even if you promote multiple brands
  • Ongoing policy carries negative balances forward until they're manually resolved
  • Partial withdrawals are not allowed; the full commission balance must be withdrawn at once
  • Commissions are tied to Tracker IDs / Bonus codes. Once assigned, the payment plan for that Tracker ID cannot be changed

GEOs

BetMGM Partners operates in select U.S. locations and Ontario, while limiting promotional efforts in various international regions.

Target GEOs

  • United States
  • Puerto Rico
  • Canada

Forbidden GEOs

  • Belgium
  • Bulgaria
  • Poland
  • Portugal
  • Germany
  • Chile
  • Colombia
  • Mexico
  • Peru
  • South Africa

Payment Terms & Withdrawal Tools

BetMGM Partners takes care of affiliate payments within 15 business days after the end of each month. The program has a withdrawal limit set at $100 USD, and all commission calculations are done only in United States dollars.

Fiat

  • Bank Transfer

Crypto

  • Not Available

Payment Details

BetMGM Partners handles affiliate payments on a schedule.

Minimum withdrawal
$100
Payment frequency
Once a month
Payment date
Within 15 business days of the next month
Invoice required
Yes, a contract and vendor registration are necessary

Accepted Traffic Sources

BetMGM Partners is open to affiliates who promote through a range of channels. The program allows several ways to guide potential players to BetMGM.

  • Websites and SEO – Sites with content, review pages, and optimized content that perform well in search engines draw in organic visitors;
  • Email marketing – Campaigns sent to subscribers can showcase promotions and bonus codes;
  • Offline promotion – Partners lacking websites can still get involved by distributing materials through channels or events;
  • Comparison sites – Websites that compare betting sites and casino brands can list BetMGM offerings alongside others;
  • Social media – Posts on Facebook, Twitter, Instagram, and other platforms can include affiliate links as long as they align with state regulations;
  • Paid advertising – Display ads, PPC campaigns, and sponsored content are allowed pending approval from account managers.

Requirements for Partners

Affiliates who sign up for BetMGM Partners need to stick to the program’s standards and follow acceptable promotional practices. Each applicant undergoes a review process to confirm eligibility prior to approval.

Age Restriction

All partners must be at least 18 years old to join the network

Traffic Standards

Affiliates are required to bring in authentic visitors to the brands they promote

State Licensing

Some states ask partners to secure licenses (Arizona, Colorado, Indiana, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Puerto Rico, Virginia, West Virginia)

Content Restrictions

Sites that showcase offshore books, adult content, or political topics can’t be part of the program

Agreement Acceptance

Every partner must read and sign the official Terms & Conditions document

Accurate Information

The registration form needs to include business information and contact details

Promo Tools & Tech

BetMGM Partners provides affiliates with a set of promotional tools and tech to help make their campaigns successful.

Creatives

  • GIF banners
  • HTML5 banners
  • Text links
  • Logos

Tracking & Analytics

  • Tracker ID system
  • Statistics reports
  • Desktop and mobile filtering
  • Cookie tracking (30 days)
  • Dashboard overview
  • Cross-device tracking

Mobile Apps & Traffic Solutions

  • Mobile-friendly links
  • Multiple brand promotion

Workspace & Team Features

  • Campaign Manager
  • Unlimited Tracker IDs
  • Affiliate-only promotions

Player Retention & Bonuses

  • Sign-up offers
  • First-time depositor deals
  • Custom bonus codes
  • Odds boosts content

Affiliate Support

BetMGM Partners offers dedicated help to affiliates through various channels. Affiliates get one-on-one support from account managers who take care of licensing questions, discuss commission plans, and handle custom creative requests.

Account Managers
Dedicated managers for each affiliate account
Support Channels
Email at partners@betmgm.com
Response Time
Usually within 24 hours, Monday to Friday during business hours, the Customer Care Team is available round the clock
Languages
English, French, Spanish

Advantages and Disadvantages of BetMGM Partners

BetMGM Partners links affiliates to betting brands and opens up chances across several states. Yet, te program runs with specific commission setups and payment terms.

Plus

  • Options for CPA and RevShare plans
  • Promotes 4 betting brands
  • Active in 22 states across the US
  • 30-day cookie tracking period
  • Partnerships with NBA, MLB, NHL

Minus

  • Negative carryover applies to deficits
  • Needs licenses in 11 states
  • Bundled revenue for all brands
  • Only bank transfer payments are allowed

Reputation and Reviews

Payment reliability is steady, considering that payouts occur monthly within 15 business days. However, affiliates should keep in mind that the program has a negative carryover policy, which might influence earnings during periods of performance decline.Some affiliates have raised issues with the combined commission setup and the carryover conditions. The program needs to have licenses in 11 different states, which makes things more complicated from an administrative standpoint.

From the information on hand, the trust rating is roughly 3.8 out of 5 for this affiliate network.

How to Join the BetMGM Partners Program

You can finish the registration in just a few minutes, as it only asks for some basic personal and business details.

Step 1. Open the Registration Form

Sign up

To get to the registration form, go to the official website and click on the white sign-up option. In the first window, fill in your username, password, and a security question.

Step 2. Fill in Your Personal and Business Information

The next registration screen asks for your title, first name, and last name exactly as they appear on your ID, your date of birth, email address, and whether you want an individual or company account. You need to give the company or beneficiary name together with your Tax ID or EIN.

Step 3. Provide Address and Contact Data

In this third registration phase, applicants need to enter their current legal address just as it’s shown on tax documents. Affiliates also need to share their contact and mobile numbers to wrap up this step. All the info you provide here needs to align with official tax records.

Step 4. Add Promotional URLs and Preferences

The fourth step is the final one, and you’ll need to fill in your advertising and communication info, like website URL, ways to promote, and captcha. Tick the box that you agree to all the rules and finalize registration.

BetMGM Partners VS. Other Brands

BetMGM Partners is a key player in the gambling affiliate landscape, offering terms and ties to sports partnerships. The table below showcases the attributes of top programs in the industry.

BrandCommission RateCookie DurationUnique Features
BetMGM PartnersRevShare and CPA from $10030 daysCollaborates with NBA, NHL, MLB, NASCAR, 3 CPA options
Caesars Affiliates25-40% RevShare or $100-500 CPA30 daysCaesars Rewards integrated with 50+ resort properties across the country
1xBet PartnersUp to 40% revenue share60 daysCommission structure with 200+ countries
WinWin25–40% RevShare45 daysWeekly payouts on Tuesdays, $30 minimum, 26+ payment methods, including crypto

Conclusion and Recommendation

BetMGM Partners provides a structure for marketers focusing on traffic from the United States, along with Puerto Rico and Ontario. The partnership between MGM Resorts and Entain adds trust thanks to ties with NASCAR, the NBA, WNBA, NHL, and MLB. Revenue sharing and CPA arrangements offer different ways to earn money, while reports and bonus codes give you control over your campaigns.

However, the rules for state licenses pose challenges in 11 areas, and a downturn can lead to cash flow problems when numbers decline. The $100 minimum limit is still doable, but you can only withdraw using bank transfer. This network connects affiliates with sports and casino players in the US who are able to obtain state licenses. BetMGM Partners isn’t the best choice for international marketers or for those who can’t cover the costs of regulatory compliance.

FAQs

What commission models does BetMGM Partners offer?

BetMGM Partners has RevShare and CPA payment setups available for affiliates. The program lets you create Hybrid deals that mix both models. Sub-affiliate setups can be arranged via your account manager.

How often does BetMGM Partners pay affiliates?

BetMGM Partners handles payments every month, usually within about 15 business days after the end of the previous month. Affiliates need to have at least $100 in their account before they can ask for a withdrawal.

What are the best GEOs for BetMGM Partners campaigns?

BetMGM Partners runs in 22 regulated states across the US, as well as in Ontario, Canada. Most international regions still either have restrictions or don’t permit promotion.

What qualifies as a Qualified Player at BetMGM?

A Qualified Player is someone new who registers through your tracking link, puts down at least $10 in total, and makes and settles a real-money bet.

Can I promote several BetMGM brands with just one account?

Absolutely, a single affiliate account lets you promote BetMGM, Borgata Online, PartyCasino, and PartyPoker all at once. But the commission hinges on the original brand that the player places their first bet with.
John Robery
Author of the review
John Robery
Content writer
John is an experienced content strategist. He has nearly a decade of experience in creating highly valuable online content that informs and inspires. John is a co-founder of 15M, and the Managing Partner of Belianin.
Author Profile

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