Optimove Ignite+ Reaches 60+ Startup iGaming Operators in 18 Months
Optimove launched Ignite+ in early 2025 for gambling companies that are either preparing to launch or still in the first stage of operation. On September 29, the company said more than 60 operators had chosen the program.
Across 18 months, that is more than 3.3 new startup operators per month.
Lower Costs in the First Year
Ignite+ uses Optimove’s existing CRM platform but changes the entry terms for startups. The company reduces platform and implementation costs during the first year. Fees then rise as the operator grows and its cash flow improves.
The package also includes OptiStart predictive analytics, professional services and a dedicated CRM specialist. Optimove said its benchmarking is based on data from more than 1,200 casino and sports betting brands using its wider platform.
Crypto payments are accepted as well. According to the company, this was added because a noticeable share of newer operators are crypto-native businesses.
One Startup Completed Setup in 20 Days
Optimove also disclosed several operating figures from Ignite+ customers. According to one of the company’s case studies, one startup imported a database of 50,000 players in two days and completed its technical setup in 20 days.
Herd Gaming, another Ignite+ customer, launched in July 2025 with a two-person marketing team and no in-house data or engineering resource. Optimove says the operator now runs about 250 CRM campaigns per month.
The company also said half of the startups included in EGR’s Ones to Watch group are Optimove customers.
More Than 60 Operators Entered Before Enterprise Scale
The new figure is mainly an adoption milestone. Instead of waiting until a gambling company reaches enterprise size, Optimove is bringing operators onto the platform close to launch.
The first-year discount lowers the initial cost. The supplier can then charge more if the operator grows. For Optimove, that creates a pipeline of smaller customers that may later move onto higher-value contracts without changing CRM systems.
The 60+ figure does not show how much revenue Ignite+ generates. Optimove did not disclose average customer spend, combined player numbers or how many of the operators have already moved onto higher pricing tiers.