Offshore Brands Lead in a Third of 58 Regulated Betting Markets

An October 15 study by Blask covered countries with legal online sports betting and quarterly Competitive Earning Baseline (CEB) above $50 million. The sample includes betting-only markets and countries where online casinos are also licensed.

Turkey’s Offshore CEB Reaches $2.38B

Turkey had $2.8 billion in total CEB for July-September. Offshore brands accounted for 85%, leaving 15% with the local licensed segment.

Based on these figures, the quarterly split works out to:

• Offshore – $2.38 billion;
• Onshore – $420 million;
• Difference – $1.96 billion, or 5.7 times in favour of offshore brands.

Online casinos remain prohibited in Turkey, although sports betting is legal.

Offshore Shares Range From Under 2% to 85%

The Netherlands came close to an even split, with 52% of CEB offshore. Both sports betting and online casinos can operate under Dutch licences.

Peru and Nigeria had more than 98% of their CEB attributed to licensed brands. Brazil followed at 97% onshore for the quarter. All three were among the markets with the strongest licensed segments.

New Zealand sat much closer to Turkey, with 77% offshore CEB. Its first online casino licence auction did not finish until October, after the reporting period.

How to Read the Offshore Share

The figures give affiliates a way to compare markets, but the licensed products need checking first. Turkey permits sports betting, not online casinos. In New Zealand, the casino licensing process had yet to finish when Q3 ended.

A high offshore CEB share does not establish how much traffic an affiliate can legally send to those brands. CEB estimates earning potential, not reported operator revenue or affiliate conversions.