.svg)
Oddin.gg announced a strategic partnership with LeonBet this week. The B2B esports betting solutions provider will work with the global sportsbook brand.
LeonBet operates in over 100 countries worldwide. The company has built a reputation for its esports-first approach to betting.
LeonBet also organises tournaments in-house. This gives them direct access to esports data and events.
Oddin.gg leads the B2B esports betting solutions market. Their technology powers betting experiences for operators globally.
LeonBet’s long-term commitment to esports drove the collaboration. The sportsbook wanted to enhance its live offering and engagement tools.
The partnership reflects “a natural evolution of an already strong relationship” between both companies. They’d worked together previously in some capacity.
LeonBet’s tournament operations provide valuable official data. Oddin.gg can access this information through the partnership.
Both companies see esports as a growth area. The collaboration lets them combine expertise and resources.
Oddin.gg will integrate its widgets and eSims into LeonBet’s platform. These tools enhance the live betting experience for users.
LeonBet gains access to market-leading odds through the partnership. Bettors get “a more immersive betting experience powered by Oddin.gg’s end-to-end ecosystem.”
Official data flows from LeonBet’s tournament activity to Oddin.gg. This creates better odds and more accurate information.
The integration remains in its early phase. Both companies expect strong growth ahead.
LeonBet’s representative said esports “has always been a core focus for us.” The partnership represents “an important step forward” in expanding that commitment.
They praised Oddin.gg for understanding “what it means to deliver value in this space.” The focus goes beyond odds to include “the full package of features.”
Marek Suchar, Oddin.gg’s Co-Founder and Managing Director, said LeonBet shows “clear ambition to raise the bar in esports betting.”
He noted they’re “taking meaningful steps toward an even more tailored offering for their users.” Oddin.gg supports this with “advanced tools and expertise.”
The shared goal centres on offering “a more interactive, data-rich experience for esports bettors.” Both companies see this as creating long-term value.
Suchar called it “a strong collaboration already delivering value on both sides.” He expressed excitement about future developments.
The partnership creates a “long-term roadmap” according to LeonBet. They believe Oddin.gg “ticks all the boxes” as the right partner for their esports expansion.
In April 2025, Oddin.gg partnered with Coolbet on a multi-year project to expand esports coverage and integrate betting technology, reportedly leading to an 80% rise in GGR. The deal aims to focus on operations solutions, engagement programs and educational initiatives.
Prior to the partnership with Coolbet, Oddin.gg signed a deal with Exort to gain exclusive access to its official data from Exort Series events.
