Gameskraft Case Assets Reach ₹2,843Cr After New ED Order
India’s Enforcement Directorate has added ₹442.35 crore (about $46.1 million) in assets to its money-laundering case involving Gameskraft Technologies and the RummyCulture platform.
The provisional attachment order was issued on September 25. It covers fixed deposits, commercial shops, a villa and residential properties held through family members, private family trusts and entities linked to Gameskraft shareholders, according to details reported by Business Standard.
The latest order takes the value of assets attached, frozen or seized during the investigation to about ₹2,843 crore ($296.5 million at the Reserve Bank of India reference rate of ₹95.89 per $1 on September 25).
ED Follows Money Beyond the Gaming Platforms
The new attachment is part of a wider trail described by the ED. The agency alleges that Gameskraft Technologies and RummyTime Technologies operated RummyCulture, RummyPrime, Playship and RummyTime for around 30 million users.
Revenue came partly from platform commissions of 10% to 15% of users’ stakes, according to the ED. The agency alleges that proceeds were later passed to shareholders through dividends and share buybacks. Funds were then placed into mutual funds, bonds, convertible notes and equities, as well as movable and property assets.
Some of the property now covered by the investigation was held through family trusts and associated entities. That makes the September order more than another seizure figure. The ED is increasingly targeting assets further down the alleged money flow, after funds had moved from the operating companies to shareholders and into investments or property.
In July, the ED put the cumulative value of attached, frozen and seized assets in the case at approximately ₹2,401 crore ($250.4 million). The latest ₹442.35 crore order increases that amount by about 18.4%.
Marketing Spend Reached ₹1,035Cr
User acquisition and retention are also part of the investigation. The ED alleges that the companies spent around ₹1,035 crore ($107.9 million) on marketing and promotions. Campaigns included bonuses, referral incentives, free tournament entries and other rewards.
Dormant users, including players who had stopped after losing money, were allegedly contacted with cash credits and promotional offers through push notifications, SMS and telemarketing. The agency also alleges that some users were offered “Super Booster” promotions to convert withdrawable balances into non-withdrawable game cash.
Another allegation concerns automated players. According to India Today, the ED claims bots or automated algorithms were used against players without their knowledge despite representations that the games were free from automated players.
These remain allegations made by the Enforcement Directorate as part of an ongoing investigation.
Case Now Covers ₹2,843Cr in Assets
The investigation began from multiple police cases alleging cheating offences. The ED also says a significant share of users came from Telangana, Andhra Pradesh and Tamil Nadu, states where real-money gaming was prohibited.
India’s state broadcaster Akashvani confirmed the latest attachment on September 27 and said further investigation remains in progress.
The ED has not announced a timeline for the next procedural step. The case now remains open as the agency continues tracing assets and transactions linked to the companies, shareholders and related entities.