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Fanatics Sportsbook teamed up with New York Racing Team for a two-race sponsorship deal. The partnership puts Fanatics as primary sponsor of the No. 44 Chevrolet.
J.J. Yeley will drive the Fanatics-branded car in both races. John Cohen leads the New York Racing Team that’s getting this backing.
Selena Kalvaria serves as CMO of Fanatics Betting and Gaming. She called this an “incredible branding opportunity” for the company.
Kalvaria commented: “The partnership with New York Racing Team is an inflexion point for us as we continue to build the fastest growing sportsbook in America. We’re committed to developing exclusive NASCAR content and delivering elevated experiences to our customers.”
The sportsbook picked two high-profile NASCAR Cup Series events. First up is the Cracker Barrel 400 at Nashville Superspeedway on June 1st.
The second race is the NASCAR Cup Series Championship at Phoenix Raceway on November 2nd. That’s the season finale, which gets massive viewership.
Tennessee makes perfect sense for the debut. The state was first to experience Fanatics Sportsbook when it launched back in 2023.
Kalvaria said they’re building “the fastest growing sportsbook in America” and this helps that goal.
The No. 44 Chevrolet gets Fanatics’ signature Lava Red and Black paint scheme. The sportsbook logo will appear on the hood and sides.
Nashville Superspeedway is a 1.33-mile concrete track with 14 degrees of banking. It’s the largest concrete-only track in NASCAR’s Cup Series.
The June 1st race starts at 7 PM ET on Prime Video. Phoenix’s championship race airs on NBC.
Yeley currently has +800 odds for a Top 10 finish at Nashville. That’s according to Fanatics’ own betting lines.
Fanatics will offer exclusive customer deals for both races. They’re adding expanded NASCAR betting capabilities too.
New betting options include race parlays and podium finish wagers. Exacta and trifecta betting will also be available.
The sportsbook plans unique J.J. Yeley specials and live betting markets on race days. Customers can bet on starting grid position, Chevrolet-specific placement, and first lap results.
Fanatics promises exclusive content for NASCAR fans. They want to “curate an elevated experience” that only their brand can offer.
The app works on both iOS and Android devices. New customers can download it now and start betting on NASCAR markets.
This partnership represents a major sports betting push into NASCAR. The timing puts Fanatics front and centre during two of the sport’s biggest events.
The season will close at the championship finale in Phoenix, Arizona.
The sponsorship announcement follows the deal signed between Fanatics and Greentube in March 2025. The agreement meant Fanatics Sportsbook & Casino in New Jersey and Michigan would receive Greentuve’s gaming portfolio.
