Allwyn to Take Control of Sportsbook Tech Under €50M Kambi Deal

The November 10 announcement covers a perpetual global licence, implementation work and a separate long-term arrangement for trading services. Allwyn plans to move its sports betting brands onto a common platform that it can develop and operate itself.

Allwyn Faces More Than the €50M Agreement Cost

In its November 10 announcement, Allwyn disclosed figures that go beyond the licence agreement. The operator’s spending plans include:

• €50 million in consideration under the Kambi agreements through 2029, with roughly half expected in 2027;
• Additional central costs in the low tens of millions of euros annually, starting in 2027, to develop trading, pricing and risk management capabilities.

Allwyn expects to capitalise the €50 million consideration. It anticipates savings at individual business units as operations move onto the shared platform.

The scale of the migration is substantial. Allwyn reported more than €800 million in sports betting GGR in 2025 across its operations. That figure measures gaming activity revenue, rather than technology spending or supplier income.

Allwyn describes the source-code licence as Kambi’s first transaction of this type. The arrangement gives the operator a route to developing its own platform while retaining access to Kambi’s technology and expertise.

Kambi Expects 60% of Profit Contribution by 2028

Kambi’s stock exchange announcement puts the expected operating profit contribution at €45-50 million over 2027-2031. Around 40% is forecast for 2027 and another 20% for 2028. Applied to the announced range, those shares work out to:

• €18-20 million in 2027;
• €9-10 million in 2028;
• €18-20 million across 2029-2031.

The calculation puts €27-30 million, or 60% of the expected five-year contribution, in the first two years.

These are Kambi’s projected operating profit contributions, distinct from Allwyn’s €50 million consideration. The companies also use different reporting periods for the two figures.

Kambi to Train and Transfer a Dedicated Team

Kambi will put together a dedicated team and train it for the new platform. Once the implementation work is finished, the team will move to Allwyn. Kambi expects extra operating expenses during the 2027-2029 deployment period.

A separate long-term contract keeps Kambi involved in trading. The supplier will provide AI-powered pricing and risk management services while Allwyn develops its own central capabilities.

The order and timing of individual brand migrations remain open.