Better Collective Company Overview – Leadership, Partnerships, and Global Operations
About Better Collective
Better Collective functions as a digital sports media and affiliate group, looking after a variety of sports content brands, both locally and globally. The company kicked off its path in Denmark way back in 2004, and now it draws in about 450 million visitors from all over the world each month. Better Collective channels its efforts into creating sports betting content, data, and tools that allow fans to find betting information easily. The company plays a role in achieving marketing success within sports betting and iGaming.
Mission and Business Focus
There are some key priorities that drive Better Collective’s work across 12 offices worldwide, pulling in 450 million visits each month.
- Promoting responsible betting while sharing sports content for fans
- Marketing that connects sportsbooks with their audiences
- Editorial content guided by data across various brands and languages
- Creating fan communities focused on esports, football, and sports betting
- Expanding media presence through Better Collective's brand portfolio
Main Market Focus
Here are the key locations where Better Collective hones its media and affiliate strategies at the moment:
The History of Better Collective
Better Collective began as a venture in Denmark in 2004 and has grown into one of the top digital sports media groups worldwide. The company’s name reflects its aim to share insights about betting and provide editorial content. Better Collective currently operates over 20 offices across the globe and draws in around 450 million visits every month through its various sports-related brands.
Founders & Key People of Better Collective
Back in 2004, Jesper Søgaard and Christian Kirk Rasmussen launched Better Collective in Denmark. The leadership team is guiding the company’s expansion with more than 20 offices worldwide, while also handling about 450 million visitors every month. Having governance and a vision is essential for the growth of the organization in digital sports media and iGaming partnerships.
Jesper Søgaard
Christian Kirk Rasmussen
Ownership
Examining the ownership and governance structure of Better Collective can help you uncover these key points:
- Public listing – Better Collective has been on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) since 2018;
- Vision – looking to be the top digital sports media group worldwide by focusing on scalability, community engagement, and trust;
- Central governance – based in Copenhagen, the team monitors operations with an internal Code of Conduct and compliance standards.
Offices & Headquarters Better Collective
Better Collective’s primary office is situated in Copenhagen, Denmark, bolstered by a network of locations globally. The organization oversees its 1,500+ staff from Copenhagen, while its offices play a role in content creation, affiliate tasks, and expanding into global markets.
Employee Distribution
Looking into the Better Collective team, here are some insights:
- The Better Collective team spans 12 offices globally, addressing various needs and managing content;
- The company operates across Europe, North America, Latin America, and Asia, with teams handling a variety of roles in editorial, tech, and affiliates;
- From its headquarters in Copenhagen, Better Collective oversees more than 1,500 employees, drawing over 450 million visits each month across its brands.
Licensing & Regulatory Info Better Collective
Better Collective acts as a media and affiliate company and doesn’t hold any gambling operator licenses. The company makes sure to follow advertising rules and obeys data protection laws in all markets.
- GDPR compliance – Better Collective follows EU data protection laws and privacy practices to protect user data
- Marketing standards – all of the content meets responsible advertising guidelines, helping users make informed betting decisions
- Affiliate registrations – the company holds the required affiliate licenses in markets such as the US and the UK
- Collaboration with licensed operators – Better Collective only works with regulated betting sites and keeps content rights agreements with data providers
- Code of Conduct enforcement – the rules maintain editorial integrity and transparency in all betting-related material
Business Partnerships Better Collective
Partnerships boost Better Collective’s reach and marketing power, allowing the company to connect sports fans with betting information across 20 countries. The company collaborates with different partners to offer a mix of sports content, data, and affiliate marketing services.
- Better Collective develops its own tools for managing content, analyzing data, and tracking performance, relying on cloud services to support 450 million visits each month across its sites
- Companies that supply sports data contribute stats and odds feeds that power the comparison tools and editorial insights on Better Collective's platforms
- Better Collective collaborates with publishers to broaden their reach, teaming up with Goal for football content, the New York Post in the U.S., The Daily Telegraph in the U.K., SPORT1.de in Germany, PUNCH Nigeria in Africa, and Wirtualna Polska in Poland
- Better Collective enters into revenue share agreements, cost-per-acquisition deals, and mixed models with licensed betting firms like DraftKings and bet365, attracting visitors through its editorial and community platforms
- Partnerships with sports leagues and data rights organizations enable Better Collective to share licensed content, maintaining editorial integrity in regulated markets
Contact Info for Better Collective
If you’ve got any questions, partnership propositions, or job openings, feel free to reach out to Better Collective through multiple channels. The company’s contact information showcases its reach across various locations worldwide.
