Optimove Company Profile - Predictive Marketing, Data Intelligence, and iGaming Partnerships
About Organisation
Brief Overview
Optimove is a SaaS provider specialising in predictive customer engagement. Its platform combines a customer data platform (CDP) with AI-driven marketing automation to deliver personalised campaigns across multiple channels. Founded in 2009 and headquartered in New York, Optimove supports iGaming, retail, and financial service enterprises in maximising customer lifetime value (LTV).
Website: optimove.com
Key Business Facts
| Industry | Predictive Marketing Automation (SaaS) |
| Business Model | B2B |
| Ownership | Privately held |
| Founded | 2009 (as Mobius Solutions) |
| Headquarters | New York, United States |
| CEO | Pini Yakuel |
| Core Products | CDP, AI Campaign Orchestration, Multichannel Marketing |
| Main Sectors | iGaming, Retail, Financial Services |
Mission and Business Focus
Optimove’s mission is to empower marketers to transform customer data into measurable growth through predictive intelligence. Its strategic focus includes:
- Customer Retention & Value – Maximising LTV through targeted engagement
- Autonomous Marketing – AI-powered optimisation and real-time personalisation
- iGaming Enablement – Compliance-ready, high-frequency engagement
- Data Privacy & Trust – Full GDPR and regulatory alignment
Company History & Ownership
Year Founded and Evolution
| 2009 | Founded in Israel as Mobius Solutions |
| 2016 | Secured $20M Series A funding (Israel Growth Partners) |
| 2021 | Raised $75M in Series B (Summit Partners) |
| 2022 | Acquired Kumulos and Graphyte |
| 2025 | Acquired gamification platform Adact |
Key People / Founders
- Pini Yakuel – Co-Founder & CEO
- Shachar Cohen – Co-Founder
Licensing & Regulatory Info
Compliance Overview
Optimove is a B2B SaaS provider and does not hold gambling licences directly. Its tools enable licensed operators to maintain compliance with global regulatory standards.
- UK Gambling Commission – compliance support via integrations
- Malta Gaming Authority – tailored tools for RG and AML protocols
- GDPR Compliance – full adherence to EU privacy regulations
- Responsible Gaming – predictive modelling and engagement flows
Offices & Headquarters
Main Office Locations
- Headquarters: 11 East 44th Street, Suite 500, New York, USA
- Corporate Office: 2 Hashlosha Street, 33rd Floor, Tel Aviv, Israel
- Regional Office: 14 Bonhill Street, London, UK
- Regional Office: The Flour Mill, Exchange Court, Dundee, UK
- Regional Office: Paris, France (address not disclosed)
Business Partnerships
Platform and Software Providers
| Cloud & Data | Google Cloud, Snowflake |
| iGaming Platforms | EveryMatrix, GiG, Softswiss, Strive Gaming |
| Marketing & Messaging | Twilio, Dotdigital, Movable Ink, Yotpo, Dynamic Yield |
| Compliance & Analytics | TransUnion, Flows, Graphyte (acquired) |
Operator & Affiliate Networks
- Clients: GGPoker, SuperSport, SKS365, Entain, Bally’s Interactive, Kaizen Gaming
- Live sites: stake.com, betano.com, sisal.it
Contact Details
Company Address
- Global HQ: 11 East 44th Street, Suite 500, New York, NY, USA
Contact Channels
- Business Contact: via optimove.com
- Partner Inquiries: managed through account managers
- Public Email: not listed
