About Organisation
Overview
Sportradar Group AG is a global leader in sports technology and data, delivering live scores, betting solutions, and audio-visual content to clients in the sports, media, and betting sectors. As a publicly traded company on Nasdaq (SRAD), Sportradar’s B2B operations are foundational to the infrastructure of the modern sports betting ecosystem. Its services support over 1,000 betting operators and numerous global sports leagues.
Key Business Facts:
- Industry: Sports Technology, Betting Data, Integrity Services
- Business Model: B2B SaaS, Licensing, Subscription & Custom Data Solutions
- Public Listing: Nasdaq (Ticker: SRAD) – IPO in 2021
- Employees: ~3,900 globally
- Founder & CEO: Carsten Koerl
- Headquarters: St. Gallen, Switzerland
Mission and Business Focus
Sportradar’s mission is to “revolutionise the sports experience” by empowering clients with trusted data, advanced analytics, and innovative content. Its core business areas include live sports data feeds, audio-visual content, integrity solutions, and AI-driven products for operators and fans.
Company History & Founders
Year Founded and Evolution
| Year | Milestone |
| 2001 | Founded as Market Monitor AS in Trondheim, Norway |
| 2003 | Carsten Koerl joins as investor and becomes CEO |
| 2011 | Rebranded as Sportradar; expands data and AV product suite |
| 2021 | Listed on Nasdaq (SRAD) |
Key People / Founders
- Carsten Koerl – Co-Founder & Group CEO
- Petter Fornæss – Co-Founder
- Tore Steinkjer – Co-Founder
Licensing & Regulatory Info
Regulatory Bodies & Compliance Measures
- Integrity Services:
- Fraud Detection System (FDS) monitors 30+ billion data points annually
- Trusted by partners including UEFA, NFL, and FIFA
- Law Enforcement Partners: Collaborates with national crime agencies and sports regulators
- Compliance Priorities:
- Anti-match fixing enforcement
- Data protection (GDPR, international standards)
- Certified by independent testing bodies (e.g., eCOGRA, ISO standards)
Offices & Headquarters
Main Office Locations & Global Reach
| Region | Cities |
| Headquarters | St. Gallen, Switzerland |
| North America | New York, Minneapolis, Las Vegas |
| Europe | London, Vienna, Munich, Warsaw |
| Asia | Singapore, Manila |
| South America | São Paulo, Montevideo |
| Australia | Sydney |
Offices in 20+ countries, supporting operations in 120+ markets.
Business Partnerships
Key Partnerships
| Category | Example Partners |
| Sports Leagues | NFL, NBA, MLB, NHL, FIFA, UEFA, Bundesliga, NASCAR |
| Media & Tech | Google, Microsoft, Yahoo Sports, Associated Press |
| Betting Operators | 1,000+ global sportsbooks and trading platforms |
Core products include live odds, betting feeds, AV streaming, and the ad:s marketing platform.
Contact Details
Company Address
- Headquarters: Feldlistrasse 2, 9000 St. Gallen, Switzerland
Email / Phone
- General Inquiries: office@sportradar.com
- Press Contacts: press@sportradar.com
- Phone: +41 71 517 72 00
- Website: www.sportradar.com
Other Companies
Explore the detailed company profile and insights of Next.io. Get an in-depth overview of their services, history, and market presence in the industry.
Read more
A global online gaming company operating a suite of well-known betting and gaming brands, including 888casino, 888poker, 888sport, and William Hill
Read more
A decentralized platform allowing users to bet on real-world event outcomes using cryptocurrency and blockchain technology
Read more