Sportradar Company Overview – Team, Collaborations, and Global Activities
About Sportradar
Founded in 2001, Sportradar is based in St. Gallen, a town located in Switzerland. The company provides services for more than 1,000 betting sites and various leagues around the globe, featuring live scores, multimedia content, and ways to ensure fairness. Sportradar made its debut on Nasdaq in 2021 and now has around 3,900 employees spread across 20 countries.
Purpose and Focus
We looked into the goals and actions that shape what Sportradar aims to achieve in the sports tech scene.
Main Market Focus
Right now, the company reaches out to various regions, covering more than 120 countries:
The Journey of Sportradar
Sportradar began its journey in 2001 as Market Monitor AS in Norway and has since built a reputation in sports data and technology around the world. The company changed its brand in 2011, grew its services to reach 120 markets, and made its debut on Nasdaq in 2021 with the ticker SRAD.
Sportradar Timeline
Check out these key moments from the company’s history that showcase its growth through the years. You’ll discover how this company evolved from its beginnings as a venture in Norway to becoming a sports tech firm now traded on Nasdaq.
Founders & Key People Sportradar
Carsten Koerl co-founded Sportradar in 2001 alongside Petter Fornæss and Tore Steinkjer, setting up the company in Trondheim, Norway as Market Monitor AS. Koerl is the Group CEO, guiding the company’s strategy from its headquarters in St. Gallen, a city in Switzerland. The founders assembled a leadership group experienced in sports technology, which allowed the company to break into over 120 markets and achieve a Nasdaq listing under the ticker SRAD in 2021.
Executive Leadership Team
Our specialists examined the executive team’s organization to shine a light on the players driving Sportradar’s initiatives and advancements across more than 120 markets.
Carsten Koerl
Petter Fornæss
Tore Steinkjer
Ownership and Corporate Structure
Our team reviewed the structure of this sports tech company and shares their thoughts below:
- Public company status – Sportradar is listed on Nasdaq with the ticker SRAD and completed its IPO in 2021;
- Global subsidiaries – the group operates in over 20 countries and forms partnerships with sports organizations and betting operators.
Offices & Headquarters Sportradar
Sportradar runs its operations from its headquarters in St. Gallen, Switzerland, and has spots in more than 20 countries. You’ll find locations across Europe—including London, Vienna, Munich, and Warsaw—North America, where cities like New York, Minneapolis, and Las Vegas are situated—and Asia, featuring spots like Singapore and Manila. The company combines office spaces with remote teams to run its operations across more than 120 markets globally.
Global Reach and Workforce Distribution
We took a look at the company’s worldwide footprint and how its teams are set up:
- The company operates in more than 20 countries, with teams in North America, Europe, Asia, South America, and Australia;
- It caters to over 120 markets across the globe;
- About 3,900 employees work from offices in St. Gallen, New York, London, Singapore, São Paulo, and over 15 more cities;
- A big chunk of the workforce is made up of teams that operate in offices.
Licensing & Regulatory Info Sportradar
Sportradar sticks to compliance rules by working alongside UEFA, NFL, and FIFA, and also partnering with law enforcement to address match-fixing problems. This set of guidelines helps the company deliver reliable data and integrity services in 120 markets around the globe.
Business Partnerships Sportradar
Sportradar connects ecosystems by partnering with sports leagues, media companies, tech firms, and betting operators worldwide.
- Federations such as the NFL, NBA, MLB, NHL, UEFA, and FIFA assist in delivering live data and multimedia content;
- Tech collaborations feature partnerships with Google and Microsoft to share sports data and analytics via cloud services and business tools;
- Media partnerships link Sportradar’s content with Yahoo Sports and the Associated Press for live scores and multimedia streaming;
- Internal SaaS solutions drive the ad:s marketing suite and data distribution networks for over 1,000 betting operators worldwide.
Contact Details Sportradar
Our team has gathered contact details to help you connect with Sportradar’s offices and departments:
