A Look at The Races Company – Leadership, Partnerships, and Global Activities
About At The Races
Since it launched in 1999, At The Races has truly left its mark on the horse racing media landscape in the UK and Ireland. They operate several media channels, including the Sky Sports Racing channel (take a look at Sky 415, Virgin 519, and Virgin Ireland 411), the attheraces.com website, and the At The Races app for your mobile device. Sky Sports Racing gives you the latest on races happening across the UK, Ireland, and beyond, featuring tracks from places like the USA, Hong Kong, Australia, and France. The service reaches out to 14 million households around the world, becoming a go-to place for race streams, insights, form guides, and stats that fans can enjoy from anywhere.
Mission and Business Focus
At The Races is all about sharing horse racing content through a variety of channels. The company has laid out its mission with clear objectives:
- Covering races from tracks throughout the UK
- Offering form guides and tools
- Sharing content across different platforms, including Sky Sports Racing
- Holding racing rights on four continents
- Providing commentary and streaming options
Primary Market Focus
At The Races dives into various racing markets, focusing on specific areas while aiming for expansion:
The History of At The Races
At The Races began its journey in 1999 and officially made its debut in 2002, teaming up with partners like Sky, Arena Leisure, and Channel Four. There are tales stretching back more than twenty years from At The Races in the horse racing media scene, showcasing how the company has changed names and ownership along its path.
Founders & Key People At The Races
The crew at At The Races handles various tasks and is thrilled about the upcoming broadcast and business strategies. The leadership team focuses on media production, sales, and operations management, each contributing to the growth of the UK market and the racing sector.
The management team knows sports broadcasting inside and out, particularly when it comes to horse racing media.
Matthew Imi
James Singer
Chris Dilley
Ownership and Corporate Structure
At The Races functions as a joint venture, with several partners collaborating on management.
- Sky ownership: Sky (Comcast) holds a share in this venture and influences broadcast plans;
- Arena Racing Company role: ARC supplies racecourse content and media rights;
- Racecourse partner contributions: Independent tracks provide feeds and cover events.
Offices & Headquarters At The Races
At The Races operates from two offices in London, managing content distribution through media rights agreements and channels to strengthen its market position.
Global Reach & Workforce Distribution
At The Races connects with 14 million households in the UK and Ireland through Sky Sports Racing across an array of TV networks.
The company also reaches viewers in the USA, Hong Kong, Australia, and France with various content partnerships. Its team is made up of around 35 individuals who work at Millbank Tower and the Isleworth studios, along with a few collaborators and hosts who help out on race days.
Licensing & Regulatory Info At The Races
At The Races oversees TV and broadcast licenses across the UK and Ireland. The company adheres to broadcasting rules when sharing horse racing footage.
- Ofcom oversight – Sky Sports Racing holds a TV broadcast license from Ofcom, the body that regulates TV services in the UK, ensuring they follow the rules
- BAI authorization – In Ireland, the service operates under a license from the Broadcasting Authority of Ireland to share content
- Broadcasting standards – At The Races sticks to the guidelines set by Ofcom and BAI, including those related to messaging and data handling
- Transparency reporting – The company regularly sends compliance reports to regulators, ensuring they meet standards in media conduct
Business Partnerships At The Races
At The Races partners with a range of sectors in racing and media. Business partnerships connect the company to individuals engaged in the racing scene throughout the UK and Ireland. At The Races teams up with various partners:
- Racecourse partners highlight ARC tracks spread across Britain, such as Ascot, Chester, and Bangor-on-Dee. They share updates on races and give access to the company's content, including Pay-TV and partner services. Sky Group presents Sky Sports Racing, reaching over 14 million homes through satellite and cable networks
- Total Performance Data offers a look into form stats, race records, and performance specifics that you can find in the ATR Player and on its website, mainly aimed at bookmakers and operators. Licensed bookmakers grab race feeds and streaming options by making agreements with the company
Get in Touch with At The Races
Contacting customer support at At The Races is easy, thanks to the many choices you have. The website offers you the opportunity to reach out for assistance or discover information about the media.
