At The Races Company Profile – Licensing, Partners, and Global Presence
About Organisation
Brief Overview
At The Races is a horse racing media company in the UK and Ireland. It operates the Sky Sports Racing television channel, the website attheraces.com, and the At The Races mobile app. Known for live race-day coverage, expert analysis, and data services, the company is a cornerstone of equine sports broadcasting across domestic and international racing events.
- Industry: Sports Media, Horse Racing Broadcasting, Media Rights
- Key Products: Sky Sports Racing TV (Sky 415, Virgin 519, Virgin Ireland 411), Attheraces.com, Mobile App, ATR Player, Racing News & Data
- Ownership: Joint venture majority-owned by Sky (Comcast), with Arena Racing Company (ARC) and racecourses
- Employees: 11–50 (estimate)
- CEO: Matthew Imi
Mission and Business Focus
- Deliver high-quality horse racing coverage across multiple platforms
- Provide trusted live race streams, expert analysis, and data-driven form guides
- Support the horse racing industry and its fans globally
Company History & Founders
Year Founded and Evolution
| Year | Milestone |
| 1999 | Incorporated as ATTHERACES PLC |
| 2002 | Launched with Sky, Arena Leisure, and Channel Four |
| 2004 | Temporarily ceased operations due to financial issues |
| 2004 | Relaunched as “At The Races” after restructuring |
| 2019 | Rebranded as Sky Sports Racing, integrated into Sky Sports |
Key People / Founders
- CEO: Matthew Imi
- COO: James Singer
- Sales Director: Chris Dilley
- Commercial Director: Tony Sweeney
Licensing & Regulatory Info
Active Broadcasting Licenses
| Region | Licence Type | Regulator |
| UK | TV Broadcast Licence | Ofcom |
| Ireland | Broadcasting Authorisation | Broadcasting Authority of Ireland |
Regulatory Bodies & Compliance Measures
- Primary Regulators: Ofcom (UK), BAI (Ireland)
- Adherence to broadcasting code of conduct
- Responsible gambling messaging in content
- Accurate data reporting & fair media practices
Offices & Headquarters
Main Office Locations
| HQ | 14th Floor, Millbank Tower, London SW1P 4QP, UK |
| Production Facility | Studio G, Sky Campus, Isleworth, London |
Global Reach
- Distributed in 14+ million homes across the UK & Ireland
- International coverage: USA, Hong Kong, Australia, France
- Global content via long-term media rights agreements
Business Partnerships
Platform and Software Providers
- Integrated with Sky Group’s broadcast & digital infrastructure
- Own tech for website, app, and streaming
- Data Partner: Total Performance Data (TPD)
Operator & Affiliate Networks
- Racecourse partners: ARC tracks, Ascot, Chester, Bangor-on-Dee
- Bookmaker collaborations: licensed operators via ATR feeds
- Direct-to-consumer: ATR Player subscription platform
Contact Details
Company Address
- HQ: 14th Floor, Millbank Tower, London SW1P 4QP, UK
- Production: Studio G, Sky Campus, Isleworth, London
Email / Phone
- Website: www.attheraces.com
- Email (General): info@attheraces.com
- Email (Media): studio@attheraces.com
- Phone (UK): +44 (0)207 420 3200
- Sky Customer Service: 0333 009 2816
