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Catena Media Company Profile – Leadership, Partnerships, and Global Operations

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About Catena Media

Catena Media is a gaming affiliate and lead generation firm that started its journey in 2012. It mainly targets Europe, North America, and the Asia-Pacific area. The company aims to link players with casinos and sports betting platforms using marketing and its websites. Its collection features a variety of comparison and review websites that assist users in discovering and assessing bookmakers and casinos.

Mission and Business Focus

The main focus is on:

Mission and Business Focus
  • Marketing performance designed for casinos and sportsbooks
  • Attracting affiliate leads through content-driven sites
  • Creating and managing review and comparison websites
  • Earning revenue through player recruitment for partner operators

Main Market Focus

Catena Media concentrates on regulated iGaming markets where competition in affiliate marketing and user acquisition is particularly fierce.

Primary Market Focus

The Story of Catena Media

Our team gathered moments from the company’s development story to highlight how this iGaming affiliate has evolved over the years. Here’s a look at the moments that have influenced Catena Media since it started and how it operates around the globe today.

  1. 2012Catena Media kicked off in Malta. It focused on setting up affiliate sites for casinos and bookmakers across different markets
  2. 2016The company went public on Nasdaq Stockholm, raising money to broaden its lineup of review sites and content hubs
  3. 2018Catena Media picked up several assets in North America, marking its first steps into the U.S. market
  4. 2021The company refreshed its operations and sold off some assets that weren't crucial to its focus on markets in North America and parts of Europe
  5. 2024Catena Media expanded its content teams and rolled out review sites for regulated markets in South America and more of the U.S. states

Founders & Key People of Catena Media

A group of individuals runs this iGaming affiliate company, and we’re excited to introduce you to them. The table shows the executives along with their backgrounds.

Executive Leadership Team

Manuel Stan

CEO
Spent over 20 years in the gambling scene, with more than 16 years at Kindred Group, serving as Head of Digital Marketing, Marketing Director, and SVP North America

Michael Gerrow

CFO
Brings over 15 years of expertise, having been Head of Financial Planning and Analysis and VP Finance at Catena Media

Liv Biesemans

CCO
Has over 15 years of experience in gambling, starting in practice and later as Group Head of Legal and Group Deputy General Counsel at Kindred Group Plc
Ownership
  • A publicly traded company listed on Nasdaq Stockholm
  • No single VC or PE ownership; it's guided by shareholders
  • Revenue mainly comes from affiliate marketing and performance-based lead generation

Offices & Headquarters of Catena Media

Catena Media operates using a hybrid approach centered around a few key hubs instead of a broad office network. Over the years, the company has narrowed its focus to concentrate on regulated markets and performance marketing activities. Today, much of what it does is managed from its main office in Malta, along with its operations based in North America.

Main Office Locations
Global Reach

Licensing & Regulatory Info about Catena Media

Our team examined how this iGaming company complies with the rules and standards in the regions where it’s active.

Regulatory Bodies & Compliance Measures
  • Catena Media holds licenses from the Malta Gaming Authority and follows EU regulations for its content and affiliate activities
  • The company operates under Maltese corporate law and is accountable to regulators in Sweden, where it's listed on Nasdaq Stockholm
  • Our experts observed that the business respects advertising guidelines across all jurisdictions. It tailors its content to fit gambling regulations in the United States, Canada, and other regions
  • Catena Media uses geo-blocking tools to limit access in areas where it doesn't have the right licenses
  • The business conducts compliance reviews and partners with legal teams across 15 countries to stay updated on regulations
  • We've verified that the company collaborates closely with gambling commissions and agencies. It shares reports that shed light on how it handles affiliate marketing and promotes responsible gambling

Business Partnerships of Catena Media

Our team took a closer look at the network supporting this iGaming company’s business model. We found four key areas where partnerships impact how businesses run and grow in markets around the globe. The setup enables the company to expand its activities across various areas.

Operator & Affiliate Networks
  • DraftKings (US sportsbook partnership)
  • FanDuel (US market affiliate acquisition channel)
  • BetMGM (US operator partnership ecosystem)
  • Caesars Sportsbook (affiliate traffic partnership channel)
Platform & Software Providers
  • Google (SEO traffic + analytics ecosystem dependency)
  • Adobe Analytics (digital tracking & performance measurement tools used across portfolio)
  • WordPress VIP (content infrastructure for SEO sites)
  • Cloudflare (performance + security layer for affiliate sites with high traffic)
Media & Content Brands
  • BettingExpert (Catena-owned sports betting content brand)
  • Lineups.com (sports content + DFS audience monetization)
  • PlayNJ / PlayUSA content ecosystem (US regulated market media verticals)
  • Casino.co.uk (UK casino comparison media asset)
Strategic Acquisitions
  • AskGamblers (acquired 2016 – flagship casino review platform)
  • SBM (Sports Betting Media – acquired 2017, UK-facing betting sites)
  • Game Lounge (portfolio consolidation in the affiliate sector, later divested partially)
  • WagerWire / regional niche site acquisitions (portfolio expansion strategy)

Catena Media Contact Information

Our team at 15M gathered the contact info for this iGaming company and put together an overview for you.

Primary HeadquartersGzira, Malta (Quantum Place, Triq ix-Xatt, Ta' Xbiex, Gzira GZR 1052)On MapRecruitment Email[email protected]ContactGeneral Inquiries Email[email protected]ContactWebsite URLcatenamedia.comVisit Website
John Robery
Author of the review
John Robery
Content writer
John is an experienced content strategist. He has nearly a decade of experience in creating highly valuable online content that informs and inspires. John is a co-founder of 15M, and the Managing Partner of Belianin.
Author Profile

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