About Organisation
Brief Overview
- Industry: Online Sports Betting & iGaming
- Business Model: B2C (Direct-to-Consumer)
- Ownership: Hard Rock Digital (Joint Venture)
- Parent Entity: Seminole Tribe of Florida
- Founded: 2020 (brand), 2007 (acquisition of Hard Rock International)
- Key Brand: Hard Rock International (300+ venues in 70+ countries)
Mission and Business Focus
- Proprietary Platform: Sportsbook and casino with in-house tech
- US Market Expansion: Launches across regulated states
- Loyalty Integration: Unified program via Unity by Hard Rock
- Omnichannel Strategy: Linking online play with land-based properties
Company History & Founders
Year Founded and Evolution
| Year | Milestone |
| 2007 | Seminole Tribe acquires Hard Rock International |
| 2020 | Hard Rock Digital established to lead online operations |
| 2021–2025 | Hard Rock Bet launches in multiple US states |
Key People / Founders
- Jim Allen – Chairman, Hard Rock International; CEO, Seminole Gaming; Chairman, Hard Rock Digital
- Oversees strategic growth of both land-based and online operations
Licensing & Regulatory Info
Active Gaming Licenses
- Florida
- New Jersey
- Ohio
- Arizona
- Illinois
- Indiana
- Tennessee
- Virginia
- Colorado
Regulatory Bodies & Compliance Measures
- New Jersey Division of Gaming Enforcement
- Florida Gaming Control Commission
- Tennessee Sports Wagering Council
- Ohio Casino Control Commission
- Compliance standards:
- Responsible Gambling
- Player Protection
- KYC/AML protocols
- Fair play and RNG certification
Offices & Headquarters
- Headquarters: 5701 Stirling Road, Davie, Florida, USA
- Other Offices: Atlantic City, New Jersey; Austin, Texas
Global Reach
- Focus on regulated U.S. markets
- Part of Hard Rock International with 300+ venues in 70+ countries
- Brand strength supports long-term international expansion
Business Partnerships
Platform and Software Providers
- Playtech: iCasino content (slots, tables, live dealer)
- Kambi Group: Odds Feed+ sportsbook solution
- Bragg Gaming Group: Exclusive game development & distribution
- RubyPlay: iGaming content partner in New Jersey
Operator & Affiliate Networks
- Hard Rock Bet operates directly as a B2C brand
- Runs its own affiliate program for user acquisition & retention
Contact Details
- Company Address: 5701 Stirling Road, Davie, Florida, 33314, USA
- Website: www.hardrock.bet
- Contact: Managed via official website and partner portals
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