Octoplay Company Profile – Licensing, Games Distribution, and Global Market Access

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About Octoplay

Octoplay is a Malta-based B2B game studio built on a proprietary Remote Game Server. The firm went public in October 2022 under the guidance of Carl Ejlertsson and other senior staff from Evolution and Red Tiger. Octoplay slot games are primarily aimed at regulated markets and are characterized by rapid feature rollout and compliance-first technology.

Mission and Business Focus

According to the studio, its main business model and regional emphases are as follows:

Mission and Business Focus
  • Produce top-tier slots and blockbuster gaming content, aiming for 48 to 60 releases annually
  • Invent proprietary slot mechanics. Good examples are "Chaos Reels" and "Combat Royale" that change the behavior of reels with frequent triggers
  • Offer side-bet products, like "Jackpot Hunt, " "Daily Hunt, " and "Double Chance." These are overlays that allow players to bet alongside the base game without changing it
  • Scale via RGS technology – a single platform stack supports rapid deployment across operator networks

Main Market Focus

Major geographical areas for Octoplay distribution are:

Primary Market Focus

A Brief History of Octoplay

Octoplay iGaming has been one of the fastest-growing companies in the regulated casino area. This Malta-based developer only opened its doors as recently as October 2022, yet it is already a holder of 13 licenses for different jurisdictions. Partnerships with top-tier operators have been established by the company, as well as the release of 80 video slots in just four years.

  1. 2022Carl Ejlertsson founded Gameshop Limited, trading as Octoplay, in Malta; the first game releases began
  2. 2023Penguin King studio opened as the second in-house production unit; UK and Swedish licenses were granted
  3. 2024Ontario and Romanian approvals secured; BetMGM and Rank Group partnerships signed; Michigan provisional license obtained
  4. 2025Michigan full supplier license granted; New Jersey Hard Rock and BetRivers deals finalized; Greek license acquired
  5. 2026Portfolio reached 80 video slots; Brazil market listed; Denmark and Netherlands partnerships announced

Founders & Key People of Octoplay

The senior management lineup originates from the very start when experienced professionals from Red Tiger and Evolution were filling the top manager posts. These high-level experts initially defined Octoplay games through fast mechanical iteration and a studio-first approach to production. The main team is indicated below.

Executive Leadership Team
Ownership
  • Gameshop Limited holds 100% ownership and trades under the Octoplay brand name
  • Malta-registered parent company controls all studio entities and licenses
  • Private equity backing remains undisclosed in public filings

Offices & Headquarters of Octoplay

Gameshop Limited is the company behind the Octoplay brand and has its registered office at CF Business Center in St Julian’s, Malta. The Malta office is responsible for managing the corporate group licensing under MGA/CRP/981/2022 and oversees the coordination of Gameshop-branded subsidiaries operating in various regulated jurisdictions worldwide. Octoplay slot games are routed from this main RGS center to partners in over a dozen licensed territories.

Main Office Locations

Octoplay is legal in many operational territories and for various purposes, including:

  • Malta – the main licensing jurisdiction;
  • Distribution of casino software in the United Kingdom;
  • Provision of Class 2 software in Romania;
  • Dual-licensed game provision in Sweden;
  • Provision of regulated casino content in Ontario, Canada;
  • Distribution of software in New Jersey and Michigan;
  • Denmark Spillemyndigheden-authorized game provider;
  • Greece Type A.1 manufacturing suitability licensing.

Licensing & Regulatory Info Octoplay

Octoplay has relied primarily on licensing as its strategy for worldwide growth, and now they have partnerships with regulators across three continents. At present, the company has 13 official gaming licenses for Europe, America, and other regulated regions.

Regulatory Bodies & Compliance Measures
  • Malta Gaming Authority (MGA/CRP/981/2022). This is the main European license that allows B2B gaming software supply and distribution EU-wide
  • UK Gambling Commission (000-061756-R-336614-001), which permits Octoplay to supply content directly to UKGC-licensed operators. It complies with all player protection requirements
  • North American licenses include Ontario (AGCO GRSM1311915), Michigan Gaming Control Board (effective February 2025), and New Jersey Division of Gaming Enforcement certifications
  • European regulated markets: Romania Class 2 (nr. 1138/30.07.2024), Greece Type A.1 (HGC-000139-MN), Sweden (23Si628 and 23Si626), Denmark (24-438938), along with certifications from Italy, Belgium, the Netherlands, and Spain

Business Partnerships in Octoplay

Bet365 develops and expands its international business using its own technology and content providers, sports partners, and market access partners. These Business Relations allow Bet365 to grow further in regulated markets, imOctoplay has made a strategy to rapidly spread content to the first tier of casino operators and major aggregators on regulated markets in different parts of the world. Also, Octoplay slot games get players through the direct link with well-known brands and through other platform partnerships that have a total of 80 games across many different gaming jurisdictions. 

In addition to making a wide market presence, the studio also uses market regulatory compliance through its strategic incorporation of the latest technology and standards in the gaming industry.prove its products, and meet compliance requirements globally. The table below organizes partnerships into different categories.

Platform and Software Providers
  • SOFTSWISS
  • EveryMatrix
  • Relax Gaming
Operator & Affiliate Networks
  • BetMGM
  • Hard Rock Bet Casino
  • Rush Street Interactive (BetRivers, PlaySugarHouse)
  • Flutter Brands (PokerStars, Paddy Power, Betfair)
  • Entain Brands (Ladbrokes, Coral)
  • Rank Group (Grosvenor Casinos, Mecca Bingo)
  • LiveScore Group
  • JOI Gaming (JACKS.NL)
  • BoyleSports
  • Evoke Group
  • Danske Spil

Contact Details of Octoplay

Octoplay iGaming prefers contact through its official website and dedicated operator channels. Direct email addresses remain limited for security reasons.

HQ addressMaltaWebsiteoctoplay.comVisit WebsiteContactVia website contact formOperator portalPartner integration dashboardSocial MediaLinkedIn, Twitter

Note: Some direct email addresses are not published for security reasons.

John Robery
Author of the review
John Robery
Content writer
John is an experienced content strategist. He has nearly a decade of experience in creating highly valuable online content that informs and inspires. John is a co-founder of 15M, and the Managing Partner of Belianin.
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