Sportradar has extended its official data and audiovisual betting rights agreement for The Championships, Wimbledon, with the All England Club. The agreement includes official data and audio-visual betting rights for the main draw and the qualifying event. Sportradar will continue as the exclusive global distributor of Wimbledon’s official data and AV betting rights.
The Deal Protects a Premium Tennis Feed
Speed and accuracy is where the value is for the betting operators. Wimbledon is a short-window event with intense global focus. An informal or delayed feed can weaken in-play pricing, player markets, and risk control.
The renewal also ensures that Sportradar retains proximity to one of tennis’ most valuable media properties. That counts in a rights market in which official data has become part of the product, not a back-office feed.
How IMG Arena Fits the Story
Sportradar originally secured the Wimbledon rights as part of its 2025 IMG ARENA acquisition. That contract added a broader range of sports rights to Sportradar’s pool of offerings, with its official data and video services still being used and implemented.
The Wimbledon extension now indicates that Sportradar is not just about acquiring those rights. After the acquisition, Sportradar has kept one of the most recognisable rights packages from the IMG ARENA portfolio.
That point is useful for investors and sportsbook clients. The value of big rights deals may look great upon signing, but ultimately depends on renewal, integration, and product use. Wimbledon provides Sportradar with a prime opportunity to test all three.
The company states its tennis offering now includes three of the four Grand Slams. It also has ATP and UTR content. Sportradar says it delivers more than 40,000 tennis matches annually to its global client base.
Why Live Tennis Needs Fast Data
Tennis is a natural fit for live betting product design. Each point changes the state of the match. Shifts of price and player market demand can also occur in each service game.
This allows for live odds, micro markets, and audiovisual betting content. It also puts pressure on the quality of the data. Operators want feeds where they can do fast pricing and not have additional integrity risk.
Sportradar said it will also provide integrity services for Wimbledon. That part of the deal is key, because tennis has traditionally been under the microscope for match-fixing at the lower levels. At the Grand Slam level, it is less about volume and more about trust in official channels.
What Comes Next
Sportradar posted 11% revenue growth to €347 million in Q1 2026. Betting & Gaming Content revenue increased by 20%, in part driven by the portfolio of IMG Arena.
This renewal with Wimbledon, however, is not going to change Sportradar’s business alone. It does, however, feed a wider trend. Premium sports data rights, meanwhile, are going to companies that can take the feeds, build, markets and provide integrity solutions within a single package.
Sportradar still has Wimbledon within its official data package beyond 2026. The harder task is to turn retained rights into steady sportsbook demand while keeping the economics of premium sports content under control.
