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Tennisi Targets November B2B Launch With Restructuring Unfinished

Tennisi Targets November B2B Launch With Restructuring Unfinished
Tennisi plans to launch in Russia as a betting technology provider by the end of November 2026. CEO and co-owner Ruslan Suleymanov gave the deadline on November 11, but said the company's legal restructuring will run beyond the launch.

He told Stavka TV that Tennisi would start before the legal work was complete. Asked whether the company would remain an operator, Suleymanov replied: “We will become a provider in Russia.” He put the launch before the end of November.

Two Earlier Restart Dates Have Passed

Tennisi stopped accepting bets in Russia on September 1. In an August interview with Bookmaker Ratings, Suleymanov gave October 15 as an optimistic restart date. November 1 looked more likely at the time. Neither date produced a return.

The company also lost a prospective buyer for its Russian betting licence. That deal collapsed in late October, as 15M reported. The latest interview gives a new deadline, though it does not identify a replacement buyer or confirm a completed licence transfer.


The Provider and the Operator Are Separate

Suleymanov explained Tennisi’s proposed B2B model in an October interview with Vredny Bukmeker. Tennisi supplies the betting platform, odds, risk management, payments and customer support. A licensed partner operates the sportsbook and brings in players. Tennisi earns an individually negotiated percentage of the partner’s GGR.

For affiliates, the November deadline alone is not enough to plan a restart of Russian campaigns. The latest interview does not identify the operator that will accept wagers or give a confirmed date for betting to resume.

Suleymanov wants the initial launch and operational setup completed before committing to larger marketing budgets. He said the company would start making its plans for 2027 in the spring, once the new operation has begun generating GGR.

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Olga is an iGaming editor and writer with hands-on experience in the industry since 2023. She covers industry news, operator updates, product launches, and key developments across the global gambling market.

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