Betsson Is the Only New Name in Kazakhstan’s ESU Register
15M compared the Excel files published by the Ministry of Tourism and Sports on June 4 and November 11. Both are available as downloadable attachments.
One New Company in the November File
The comparison of the two registers showed an increase in the number of betting brands and legal entities:
| Metric | June 4 | November 11 |
|---|---|---|
| Legal entities | 7 | 8 |
| Betting brands | 8 | 9 |
The new entry belongs to BHG LLP, which operates Betsson in Kazakhstan. Its integration completion act is dated October 23, 2026. The company already held betting licence No. 24176312, issued on April 15, 2024. The same details appear in Betsson’s published terms.
The other seven licence holders are unchanged. So are their brands, licence numbers and integration dates. TENNISI and OINABET still count as two brands under one company, Adal Oyin LLP.
Betsson Is Missing From the ESU Operator’s List
The Gambling Monitoring and Analysis Center maintains its own public directory of connected bookmakers. It still contains eight brands, matching the ministry’s June document rather than the November update.
Betsson is not there.
PIN-UP Still Has No Entry in the ESU Register
PIN-UP is absent from the November spreadsheet too. In September, 15M found the brand in Kazakhstan’s betting licence register, but not on the ESU operator’s list.
Neither the June nor the November ministry register lists PIN-UP or a completion date for its ESU integration. The updated document gives no explanation for its absence.
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