SPRIBE Signs Luva de Pedreiro to Promote Aviator in Brazil
SPRIBE has signed Brazilian football creator Luva de Pedreiro as a brand ambassador for Aviator. The campaign will cover Brazil and other Latin American markets, where the creator brings an audience of more than 40 million followers across Instagram, TikTok and YouTube.
The deal was announced on September 24. Luva de Pedreiro is the online name of Iran Ferreira. He became known for short football videos and the “Receba!” catchphrase, building most of his following around the sport. SPRIBE said he will promote Aviator through his social channels.
No financial terms were disclosed. The company also did not give a duration for the agreement.
Brazil is already one of SPRIBE’s key markets for Aviator, according to CCO Giorgi Tsutskiridze.
SPRIBE Has Been Adding Brazilian Faces
Luva is not SPRIBE’s first ambassador aimed at Brazil. Former UFC champion Charles Oliveira joined the company’s Aviator campaign in February. SPRIBE has also worked with other UFC figures, including Michael Bisping and Valter Walker.
Luva comes from a different part of the sports audience. His following was built around football content rather than combat sports, giving SPRIBE another route into the Brazilian market without relying on the same type of ambassador.
That also fits SPRIBE’s larger marketing push around Aviator. The company has an official UFC partnership that includes a Brand Ambassador fund for appearances, content and creative campaigns with UFC athletes.
Those figures show campaign reach, not deposits, player numbers or revenue. SPRIBE has not published any acquisition target for the Luva deal.
Luva Has Worked With Betting Brands Before
The Aviator agreement is also not Luva de Pedreiro’s first betting-related campaign. Brazilian operator Aposta Ganha announced him as an ambassador in November 2024.
The SPRIBE deal is narrower. Luva is being used to promote Aviator as a game rather than an operator brand.
SPRIBE has not yet said when the first campaign content will go live or whether individual Latin American countries will get separate activations.